![Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5931/TOC-Subject-Sample-2021-Economics-Finance-Business-Industry.jpg"})
Abstract
In today’s highly competitive and rapidly changing business environment, organizations must take full advantage of their work force’s creative potential to prosper or even survive. The need to enhance creative performance for long-term success is perhaps especially true in the sales profession, where individual and organizational success depends on supplying innovative and useful solutions for customers. Emerging research has shown that a leader’s emotional intelligence positively supports workers’ creative performance. Employing a sample of 460 field members, this study extends this research by exploring how a sales representative’s emotional intelligence influences his or her creativity and key work outcomes. The findings are discussed in terms of theoretical and managerial implications. Limitations and suggestions for future research are offered.
Additional information
Notes on contributors
Felicia G. Lassk
Felicia G. Lassk (Ph.D., University of South Florida), Associate Professor of Marketing, College of Business Administration, Northeastern University, Boston, MA, [email protected].
C. David Shepherd
C. David Shepherd (Ph.D., University of Tennessee), Professor of Marketing, College of Business Administration, Georgia Southern University, Statesboro, GA, [email protected].
