Abstract
Research on the structure of an individual's mental lexicon has shown that, among the set of concepts belonging to a single semantic field, there is typically one particular concept that stands out. The processes of storage, identification, and retrieval of this concept are faster and more successful than they are for the others. For example, in the vertical hierarchy of the concept fruit—apple—antonovka [McIntosh to give a familiar U. S. example—Trans.], apple plays this type of lead role and also occupies the most prominent position in the horizontal series apple—pear—plum—cherries—orange. Concepts with such characteristics are referred to as basic, source, or primary concepts. What is the reason for their special status?