Abstract
Is it possible to identify the direction of influence of global processes on Russian socio-cultural dynamics? After all, this influence is often inseparable from internal factors of socio-cultural transformation, and it is hardly possible (and not always productive) to differentiate them—especially since, within each shift in the Russian socio-cultural field, we can mark vectors of attraction and alienation, acceleration and deceleration, adjustment and resistance to the global world. For this reason, in interpreting changes in the Russian socio-cultural field, it makes sense as a primary research goal to try to determine which factors pull Russia into the emerging world order and which push it away, imparting different forms and a different direction to internal processes.