‘Selling’ educational events to healthcare professionals: Twelve tips on the function and design of trigger leaflets

Abstract

An effective commercial organization always promotes the launch of any new product or service. To achieve their full potential, distance-learning packages and face-to-face courses must also be marketed. Trigger leaflets, which set the scene for learning, are an important promotional tool. The 12 tips outlined in this paper will help those developing educational programmes to assess the importance of such trigger leaflets and gain insight into design techniques.