Danish Experiences of National Campaigns on Alcohol 1990–1996

Abstract

Since 1990, the National Board of Health in Denmark has conducted annual alcohol campaigns targeting the general public. The campaigns have had high penetration as regards awareness and knowledge of unit guidelines, which is the central message of the campaigns. The campaigns have thus been able to introduce and increase the knowledge of unit guidelines from an absolute zero before the campaign in 1990 to 52% of the adult population knowing their own guideline in February 1997. There is general acceptance to the campaigns in society where approximately 90% find the campaigns a good or very good initiative. It is concluded, that a continuous effort is necessary to maintain and increase the effects of the campaigns.