Objective Claims Substantiation for Cosmetic and Pharmaceutical Products, Based Upon Measurement of Sensory, Perceptual, Analgesic, Pruritic, and Irritative Effects

Abstract

Recent pressures by the government (i.e., FDA, FTC, etc.) and by the television networks to employ valid and reliable claims substantiation for pharmaceutical and cosmetic products have led us to develop new objective methodologies based upon the principles of physics, psychophysics, and neuropsychology. Among the systems we have developed are procedures for assessing the subtle effects of subclinical irritations which have been shown (unconsciously) to affect decisions not to repurchase products. Additionally, brain wave analyses enable us to determine the positive aspects of product attributes, or of package designs or advertising, which may lead to brand loyalties. New sophisticated procedures have been developed to assess efficacy of central and topical analgesics and antipruritics which treat skin and mucous membranes (ocular, oral, anal, vaginal, etc.). Other procedures measure efficacy of cosmetic products (skin moisturization, elasticity, smoothness, softness, wrinkles, etc.), and OTC health care products for treatment of hemorrhoids, ingrown toenails, insomnia, eye irritation, headaches, menstrual cramping, sore throat, and other pains.