Abstract
There are different ways of approaching the nationally reported shortages of clinical placements for speech and language therapy students in the UK. Viewing the problem as a simple issue of high demand and shortfall may result in seeking short-term solutions. However, in order to achieve effective longer term change, there is a need for an examination of the underlying aspects of the problem. In this paper the development and implementation of one department's clinical and professional strategy are described and some ofthe outcomes presented. It is suggested that strategic, long-term approaches also need to be considered more widely and that a national professional strategy should be developed.