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Abstract
A sixteen-page four-colour comic book developed as part of a multi-media public education campaign designed to improve skin cancer knowledge and prevention/detection behaviour. A concentrated comic book distribution to each of 8000 households in a predominantly Caucasian area was preceded and followed by personal interviews with 300 residents randomly selected from this area. This paper gives the results of the campaign and the effects this publication had on the community. This is an abridged version of the original text.