Abstract
The objective of this study was to identify determinant attributes in pharmacists' drug product choice decisions. The determinance model, which posits that determinance of an attribute in product choice decisions is a function of the perceived importance of the attribute and the extent to which alternative products are perceived to differ on that attribute, was employed in the study. A mail questionnaire was used to collect data from 1,500 independent pharmacists. Twenty-three attributes were identified as determinant. Price was not the most determinant attribute; other attributes related to product quality and services provided by the product manufacturer were rated higher than price.