Abstract
The purpose of this study was to evaluate the public's image of pharmacists relative to the public's image of other professional groups. A questionnaire was administered by telephone to a random sample of 150 residents of a southern metropolitan area. Respondents were asked to evaluate seven professions on (1) social standing, (2) honesty and ethical standards, (3) importance to society and nation, and (4) interesting and challenging occupation. Findings indicate that pharmacists were rated significantly lower than doctors, dentists, and clergy, but higher than university professors, bankers, and lawyers. Cross tabulations of respondents by income, age, education, and sex revealed a significant difference in the ratings of pharmacists on the basis of respondent's sex.