Abstract
The objective of this study was to identify the manufacturer-related factors that may influence pharmacists' perceptions of retail pharmacy's professional image. A nationally representative sample of 455 community pharmacists (41.8% response rate) responded to a mailed survey. Twenty-one items were included in an exploratory factor analysis. The factors relating to therapeutic failures and manufacturers' pricing policies both had a negative impact on pharmacists' perceptions of professional image, while generic drug product and advertising factors had a more neutral impact. Recommendations regarding the future focus of pharmacist promotions are discussed.