Abstract
The present study observed that older consumers indicated increased performance risk-based nonprescription drug information use expectations. These consumers were more interested in using product ingredient, side-effect, physician, and pharmacist information when making nonprescription drug decisions. Younger consumer were more interest in using pain relief, strength, brand name, price, friend, family, television ad, magazine ad, technical publication, and general news media information. Compared lo older consumers, younger consumers preferred information which was not specifically designed to reduce performance risk related to nonprescription drug decisions. Additional analyses indicated that, compared lo younger consumers, older consumers indicated lower nonprescription drug category knowledge and greater nonprescription drug use. These results, combined with the older group's preference for certain woes of performance risk-based nonprescription drug information, indicate that increased efforts to provide this type of information should be undertaken.