ABSTRACT
Recent research estimates that one-fourth to one-third of the vitamin/supplement consumer market would buy these products on-line. This study examines the extent to which dietary supplement information presented on pharmacy web sites adheres to the FTC's Dietary Supplements: An Advertising Guide for Industry. Pharmacies that sold dietary supplements on-line provided incomplete product information and did not adhere to the same guidelines that the FDA and FTC require for packaged dietary supplements. Web site design did not support informed consumer decision making. Policy issues and implications for pharmacists are discussed.
