Abstract
Efforts to achieve greater curriculum integration in schools of business have included team teaching, student group projects, multidisciplinary cases, and, more recently, the use of enterprise resource planning (ERP) systems. Although these approaches are beneficial, they tend to be implemented on an ad hoc basis rather than through curriculum redesign. In this study, the authors address this limitation and describe an alternative approach that makes use of a fictional company that is simultaneously developed as a case and implemented in an ERP system. This approach offers the opportunity to achieve multidisciplinary, curriculum-wide integration.