Extended Axiomatic Design and Computational Support to Design for Aesthetics

Abstract

The research describes the extension of the Axiomatic Design model to incorporate the aesthetic design as the customer requirement. It also proposes a computational model to support the formalization of aesthetic design in industrial products. The methodology takes into account the cognition process during the design generation and captures this behavior in a group theoretic structure. This approach leads to application of Axiomatic Design paradigm to the domain of the aesthetics. The proposed framework is implemented and validated by taking a design case of the consumer products.

Keywords:

• knowledge support
• generative shape description
• axiomatic design