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Abstract
New materials have been recognized as key drivers for corporate profitability and growth in today's fast changing environment. To evaluate the development and gain useful appraising information of new materials thus becomes a critical issue. However, little has been done in discussing the selection of technology valuation methods for the development of new materials. Accordingly, this study adopted the fuzzy AHP method to obtain the opinions of professionals on this issue. These efforts resulted in seven evaluation criteria with one, the “data validity” being given the highest weight, followed by “method adaptability” and “technology development evaluability”. It was concluded that the real option approach and income method are the two most applicable technology valuation methods for evaluating new materials development. In addition, the application of the fuzzy AHP method provided a relevant avenue for corporation policy makers and researchers to evaluate the technology valuation methods for new materials.
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An-Chin Cheng
An-Chin CHENG is an Assistant Professor at the Graduate Institute of Business Administration, Chaoyng University of Technology, Taiwan. He received his doctorate in Resources Engineering from National Cheng Kung University, Taiwan. He has published papers in Technovation, Technological Forecasting and Social Change, Romanian Journal of Economic Forecasting, and other journals. His current research interests include management of technology, intellectual property, and new product management.
