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Abstract
Using semi-structured interviews, Croatian pig farmers and institutional stakeholders were asked about their intentions to improve pig welfare, future perspectives, opinions and communication efforts on the EU pig welfare directives. While full-time family farmers (FFF) and employees at farm enterprises (EFE) expressed interest in improving pig welfare on their farms as a prerequisite for increasing competitiveness in the future, part-time family farmers (PFF) were not interested in pig welfare because they did not want to increase productivity and feared for their existence. Communication between institutional stakeholders and FFF with more than ten sows is best stablished, whereas communication with EFE is more via private consultants and communication with PFF is lacking. As Croatia is today counting over 85% farms as production units with up to 10 sows covering 75% of whole pig production, these results represent considerably important indicators of necessity to approach this population of farmers.