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Abstract
Background: There is growing pressure in some of New Zealand’s export markets for product information on sustainability credentials and on carbon emissions with several schemes under development worldwide. The aim of this study is to assess in two key markets consumer attitudes, knowledge and preferences towards sustainability; including carbon emissions information on food products. Method: Focus groups and surveys in the UK and Japan. Results: This study finds evidence that consumers in both countries desire labels that display sustainability credentials. Differences were observed between countries in terms of perceived knowledge about specific issues. Similar preferences for environmental product features were observed. Conclusion: The information gained from this study may support producers’ and manufacturers’ labeling policy and practices.
Supplementary data
To view the supplementary data that accompany this paper please visit the journal website at: www.future-science.com/doi/suppl/10.4155/CMT.12.50
Acknowledgements
Special thanks go to P Dalziel who greatly assisted revising the manuscript. The authors also thank the four referees whose comments improved an earlier draft.
Financial & competing interests disclosure
This project was partially funded by the New Zealand Ministry of Agriculture and Forestry and ZESPRI International Limited. The authors have no other relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript apart from those disclosed.
No writing assistance was utilized in the production of this manuscript.