Confidence at the expense of trust: The mass adoption of the Human Papillomavirus vaccine in Australia

Abstract

Australia leads the world in the mass adoption of Human Papillomavirus (HPV) vaccines, a new frontier in mass vaccination programmes. This article reports on participatory workshops with the first generation of young Australian women to participate in the HPV mass vaccination programme. In particular, it addresses the themes of trust and confidence. A substantial literature highlights the growing realm of active trust at the expense of habitual confidence in ‘risk society’. Another line of inquiry highlights the preference of governments for policies designed to enhance confidence rather than trust. This study finds that participants were guided by confidence in their adoption of the HPV vaccine, at the expense of trust. Participants readily transferred their confidence in the existing vaccination regime to the HPV mass vaccination programme, notwithstanding its novel features. Yet participants expressed growing misgivings about their informed consent and the ‘marketing’ of the vaccine in the course of workshops, reflecting failure to achieve their active trust.

Keywords:

• sociology
• cervical cancer
• mass vaccination
• compliance
• trust
• informed consent