Citations (19)
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Read on this site (10)
Simon Chadwick, Paul Widdop & Nicholas Burton. (2022) Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form. Journal of Political Marketing 21:2, pages 196-217.
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Ashlee Morgan. (2019) An examination of women’s sport sponsorship: a case study of female Australian Rules football. Journal of Marketing Management 35:17-18, pages 1644-1666.
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Rachel J. Batty & Sarah Gee. (2019) Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship. Sport Management Review 22:1, pages 167-179.
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Geoff Dickson, Simon Milne & Kim Werner. (2018) Collaborative capacity to develop an events portfolio within a small island development state: the Cook Islands. Journal of Policy Research in Tourism, Leisure and Events 10:1, pages 69-89.
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Trevor Meiklejohn, Geoff Dickson & Lesley Ferkins. (2016) The formation of interorganisational cliques in New Zealand rugby. Sport Management Review 19:3, pages 266-278.
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Margaret A. Johnston & Neil Paulsen. (2014) Rules of engagement: A discrete choice analysis of sponsorship decision making. Journal of Marketing Management 30:7-8, pages 634-663.
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Susan Cadwallader, Tom Boyd & Aaron Thomas. (2012) Affinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity. Journal of Marketing Channels 19:3, pages 193-211.
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Joe Cobbs. (2011) Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR. Sport Management Review 14:3, pages 287-296.
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Steven J. Jackson & Michael P. Sam. (2007) “Yes, Prime Minister” and the Dilemmas of Sport Policy. Sport Management Review 10:3, pages 307-323.
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Laura Cousens, Kathy Babiak & Cheri L. Bradish. (2006) Beyond Sponsorship: Re-Framing Corporate-Sport Relationships. Sport Management Review 9:1, pages 1-23.
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Articles from other publishers (9)
Jinsu Byun, Becca Leopkey & Dana Ellis. (2019) Understanding joint bids for international large-scale sport events as strategic alliances. Sport, Business and Management: An International Journal 10:1, pages 39-57.
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Claudia Patricia Maldonado-Erazo, Amador Durán-Sánchez, José Álvarez-García & María de la Cruz Del Río-Rama. (2019) Sports sponsorship: scientific coverage in academic journals. Journal of Entrepreneurship and Public Policy 8:1, pages 163-186.
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Kathy Babiak, Lucie Thibault & Annick Willem. (2018) Mapping Research on Interorganizational Relationships in Sport Management: Current Landscape and Future Research Prospects. Journal of Sport Management 32:3, pages 272-294.
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Helmut M. Dietl, Anil Özdemir & Nicolas Schweizer. (2017) Outsourcing sports sponsorship activities: a multi-theoretical approach. Sport, Business and Management: An International Journal 7:1, pages 77-96.
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Rachel J. Batty, Graham Cuskelly & Kristine Toohey. (2016) Community Sport Events and CSR Sponsorship. Journal of Sport and Social Issues 40:6, pages 545-564.
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Margaret A. Johnston. (2015) The sum of all fears: Stakeholder responses to sponsorship alliance risk. Tourism Management Perspectives 15, pages 91-104.
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Greg P Greenhalgh & T. Christopher Greenwell. (2013) Professional niche sports sponsorship: an investigation of sponsorship selection criteria. International Journal of Sports Marketing and Sponsorship 14:2, pages 2-19.
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Mustafa Erol & Mehmet Goral. (2010) Ability Choice in Sport. Pakistan Journal of Social Sciences 7:6, pages 393-403.
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Francis Farrelly. (2010) Not Playing the Game: Why Sport Sponsorship Relationships Break Down. Journal of Sport Management 24:3, pages 319-337.
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