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Sport Management Review Volume 14, 2011 - Issue 1
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Original Article

The influence of service quality on satisfaction and intention: A gender segmentation strategy

Jeoung-Hak LeeKyung Hee University, Republic of KoreaView further author information
,
Hyun-Duck KimKeimyung University, South KoreaView further author information
,
Yong Jae KoUniversity of Florida, USACorrespondence[email protected] [email protected]
View further author information
&
Michael SagasUniversity of Florida, USAView further author information
Pages 54-63 | Received 25 Aug 2009, Accepted 19 Feb 2010, Published online: 25 Mar 2010

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