426
Views
109
CrossRef citations to date
0
Altmetric
Original Article

Analysing the professional sport experience: A hierarchical approach

, &
Pages 370-388 | Received 15 Jul 2010, Accepted 28 Dec 2010, Published online: 26 Jan 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (37)

Luke L. Mao, James J. Zhang, Min Jung Kim, Hongyoung Kim, Daniel P. Connaughton & Yong Wang. (2023) Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach. European Sport Management Quarterly 0:0, pages 1-23.
Read now
Thomas J. Aicher, Bob Heere, Michael A. Odio & Jeffery M. Ferguson. (2023) Looking beyond performance: understanding service quality through the importance-performance analysis. Sport Management Review 26:3, pages 448-470.
Read now
Rui Biscaia, Masayuki Yoshida & Yukyoum Kim. (2023) Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport. European Sport Management Quarterly 23:3, pages 897-921.
Read now
Haozhou Pu, Shuhong Xiao & Ryan W. Kota. (2022) Virtual games meet physical playground: exploring and measuring motivations for live esports event attendance. Sport in Society 25:10, pages 1886-1908.
Read now
Fernando García-Pascual, Rómulo Jacobo González-García & Carlos Campos Pérez. (2022) The influence of subjective well-being on the perceptions of customers of private sports centres. linear models vs qualitative comparative analysis. Managing Sport and Leisure 0:0, pages 1-12.
Read now
Daehwan Kim, Amy Kim, Jeeyoon Kim & Yong Jae Ko. (2022) Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment. Journal of Global Sport Management 7:1, pages 112-134.
Read now
Shang-Chun Ma & Kyriaki Kaplanidou. (2022) Effects of Event Service Quality on the Quality of Life and Behavioral Intentions of Recreational Runners. Leisure Sciences 44:1, pages 1-21.
Read now
Tor Georg Jakobsen, Rasmus K. Storm & Nikolaj Schelde. (2021) Stadium experience and word-of-mouth: a panel data analysis of national A-team men’s football matches in Denmark, 2013–17. Managing Sport and Leisure 26:6, pages 508-523.
Read now
Ananda Sabil Hussein & Raditha Hapsari. (2021) Heritage experiential quality and behavioural intention: lessons from Indonesian heritage hotel consumers. Journal of Heritage Tourism 16:3, pages 317-336.
Read now
Martinette Kruger & Melville Saayman. (2019) Kick-starting the experience – an experience-based typology of spectators at a live action sport event. Annals of Leisure Research 22:5, pages 679-698.
Read now
Nicholas D. Theodorakis, Kiki Kaplanidou, Kostas Alexandris & Dimitra Papadimitriou. (2019) From sport event quality to quality of life: The role of satisfaction and purchase happiness. Journal of Convention & Event Tourism 20:3, pages 241-260.
Read now
Josep Crespo-Hervás, Ferran Calabuig-Moreno, Vicente Prado-Gascó, Vicente Añó-Sanz & Juan Núñez-Pomar. (2019) The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes. Economic Research-Ekonomska Istraživanja 32:1, pages 352-369.
Read now
David Bamford, Claire Hannibal, Katri Kauppi & Benjamin Dehe. (2018) Sports operations management: examining the relationship between environmental uncertainty and quality management orientation. European Sport Management Quarterly 18:5, pages 563-582.
Read now
Djamel Toudert & Nora L. Bringas-Rábago. (2018) Reciprocity between soccer events and visited destination in a border context. Journal of Travel & Tourism Marketing 35:5, pages 611-621.
Read now
Lane T. Wakefield & Gregg Bennett. (2018) Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review 21:2, pages 147-159.
Read now
Mark A. Slavich, Brendan Dwyer & Lisa Rufer. (2018) An Evolving Experience: An Investigation of the Impact of Sporting Event Factors on Spectator Satisfaction. Journal of Global Sport Management 3:1, pages 79-98.
Read now
Masayuki Yoshida. (2017) Consumer experience quality: A review and extension of the sport management literature. Sport Management Review 20:5, pages 427-442.
Read now
Yanni Afthinos, Nicholas D. Theodorakis & Gary Howat. (2017) How do perceptions of other customers affect satisfaction and loyalty in public aquatic centres?. Managing Sport and Leisure 22:6, pages 428-441.
Read now
Hung-Che Wu, Ching-Chan Cheng & Chi-Han Ai. (2017) A Study of Experiential Quality, Equity, Happiness, Rural Image, Experiential Satisfaction, and Behavioral Intentions for the Rural Tourism Industry in China. International Journal of Hospitality & Tourism Administration 18:4, pages 393-428.
Read now
Brijesh Thapa & Joohyun Lee. (2017) Visitor experience in Kafue National Park, Zambia. Journal of Ecotourism 16:2, pages 112-130.
Read now
Daniel C. Funk. (2017) Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research. Sport Management Review 20:2, pages 145-158.
Read now
Iván Clavel San Emeterio, Eliseo Iglesias-Soler, Leonor Gallardo, Sergio Rodriguez-Cañamero & Jorge García-Unanue. (2016) A prediction model of retention in a Spanish fitness centre. Managing Sport and Leisure 21:5, pages 300-318.
Read now
Hung-Che Wu, Tao Li & Meng-Yu Li. (2016) A Study of Behavioral Intentions, Patient Satisfaction, Perceived Value, Patient Trust and Experiential Quality for Medical Tourists. Journal of Quality Assurance in Hospitality & Tourism 17:2, pages 114-150.
Read now
Hung-Che Wu, Chi-Han Ai, Lei-Jiao Yang & Tao Li. (2015) A Study of Revisit Intentions, Customer Satisfaction, Corporate Image, Emotions and Service Quality in the Hot Spring Industry. Journal of China Tourism Research 11:4, pages 371-401.
Read now
Hung-Che Wu & Zurinawati Mohi. (2015) Assessment of Service Quality in the Fast-Food Restaurant. Journal of Foodservice Business Research 18:4, pages 358-388.
Read now
Nicholas D. Theodorakis, Kyriaki (Kiki) Kaplanidou & Ioanna Karabaxoglou. (2015) Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event. Leisure Sciences 37:1, pages 87-107.
Read now
Hung-Che Wu, Jose Weng-Chou Wong & Ching-Chan Cheng. (2014) An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau. Asia Pacific Journal of Tourism Research 19:11, pages 1278-1305.
Read now
Sevastia Avourdiadou & Nicholas D. Theodorakis. (2014) The development of loyalty among novice and experienced customers of sport and fitness centres. Sport Management Review 17:4, pages 419-431.
Read now
Nicholas D. Theodorakis, Gary Howat, Yong Jae Ko & Sevastia Avourdiadou. (2014) A comparison of service evaluation models in the context of sport and fitness centres in Greece. Managing Leisure 19:1, pages 18-35.
Read now
Nicholas D. Theodorakis, Kostas Alexandris, Nikolaos Tsigilis & Serafim Karvounis. (2013) Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality. Sport Management Review 16:1, pages 85-96.
Read now
Carleigh Yeomans, Adam Karg, Jeremy Nguyen & Heath McDonald. Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention. Managing Sport and Leisure 0:0, pages 1-20.
Read now

Articles from other publishers (72)

Dmitri G. Markovitch, Rusty A. Stough & Dongling Huang. (2024) Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy. Journal of Retailing and Consumer Services 79, pages 103847.
Crossref
Mohammad M. Rahman, Philip J. RosenbergerIIIIII, Jin Ho Yun, Mauro José de Oliveira & Sören Köcher. (2023) Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty. Asia Pacific Journal of Marketing and Logistics 36:1, pages 122-147.
Crossref
Efi Tsitskari. 2024. Reference Module in Social Sciences. Reference Module in Social Sciences.
Anikó Molnár. (2023) Okos stadionok – Hogyan reformálja a digitális ökoszisztéma a sportinfrastruktúra üzemeltetését és a sportszolgáltatások modelljét. Jelenkori Társadalmi és Gazdasági Folyamatok 18:1-2, pages 141-163.
Crossref
Ana-María Magaz-González, César Sahelices-Pinto, Cristina Mendaña-Cuervo & Marta García-Tascón. (2023) Experienced vs. Novice Participants Perception of Overall Quality and Intention to Join in Future Sport Trials: Case European Duathlon Championship. European Journal of Investigation in Health, Psychology and Education 13:8, pages 1395-1410.
Crossref
García-Pascual Fernando, Parra-Camacho David & Aguado-Berenguer Sergio. (2023) Effect of service experience, engagement and satisfaction on the future intentions of customers of a sports services. Heliyon 9:7, pages e17850.
Crossref
Syahmardi Yacob, Johannes Johannes, Edward Edward, Urip Sulistiyo & Amirul Mukminin. (2023) AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES. Business: Theory and Practice 24:1, pages 271-281.
Crossref
Fernando García-Pascual, Ignacio Ballester-Esteve & Ferran Calabuig. (2023) Influence of Sports Participation on the Behaviors of Customers of Sports Services: Linear and Qualitative Comparative Analysis Models. Healthcare 11:9, pages 1320.
Crossref
Jaskirat Singh Rai, Behzad Foroughi, Maher N. Itani & Amanpreet Singh. (2023) Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions. International Journal of Sports Marketing and Sponsorship 24:2, pages 375-394.
Crossref
Fernando García-Pascual, David Parra-Camacho & Gabriel Martínez Rico. (2023) Customer Experience in Sports Centres: Adaptation and Validation of a Measurement Scale. Sustainability 15:7, pages 5954.
Crossref
Jingxian Jiang, Gary D. Ellis, Andrea V. Ettekal & Chad Nelson. (2022) Situational engagement experiences: Measurement options and theory testing. Journal of Business Research 150, pages 223-236.
Crossref
Papadopoulos G. Nikolaos & Kargidis Theodoros. (2022) The Effect of Service Quality on Spectators’ Behavioral Intensions in Professional Football: The Role of Value and Satisfaction. International Journal of Innovation and Technology Management 19:05.
Crossref
Antonio Fernández-Martínez, David Cabello-Manrique, Antonio Francisco Roca-Cruz & Alberto Nuviala. (2022) The Influence of Small-Scale Sporting Events on Participants’ Intentions to Recommend the Host City. Sustainability 14:13, pages 7549.
Crossref
David J. Finch, Gashaw Abeza, Norm O'Reilly, John Nadeau, Nadège Levallet, David Legg & Bill Foster. (2021) Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model. International Journal of Sports Marketing and Sponsorship 23:1, pages 110-131.
Crossref
Emma Stoney & Thomas Fletcher. (2020) “Are Fans in the Stands an Afterthought?”: Sports Events, Decision-Aid Technologies, and the Television Match Official in Rugby Union. Communication & Sport 9:6, pages 1008-1029.
Crossref
Kirstin Hallmann, Anita Zehrer & Julia Rietz. (2021) Sport events as experiencescapes: the spectator's perspective. International Journal of Sports Marketing and Sponsorship 22:4, pages 764-779.
Crossref
Xuejun Zhou, Hongjiang Lv & Xiaorong Hao. (2021) The influence of place attachment and leisure benefits on tourist satisfaction and tourist loyalty: A case study of internet-famous city. The influence of place attachment and leisure benefits on tourist satisfaction and tourist loyalty: A case study of internet-famous city.
Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters & Martin Schnitzer. (2020) Insights into customer experience in sports retail stores. International Journal of Sports Marketing and Sponsorship 22:2, pages 312-329.
Crossref
Ferran Calabuig, Vicente Prado-Gascó, Juan Núñez-Pomar & Josep Crespo-Hervás. (2021) The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football. Technological Forecasting and Social Change 165, pages 120537.
Crossref
Morten Kringstad, Tor-Eirik Olsen, Tor Georg Jakobsen, Rasmus K. Storm & Nikolaj Schelde. (2021) Match Experience at the Danish Women’s Soccer National A-Team Matches: An Explorative Study. Sustainability 13:5, pages 2642.
Crossref
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez & Cristina Loranca-Valle. (2021) Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability 13:2, pages 458.
Crossref
Mauro Palmero & Kelly Price. 2021. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports 37 74 .
Masaya Muneda & Hirotaka Matsuoka. (2020) Development of a Service Quality Scale in Participant Sport Tourism参加型スポーツツーリズムにおけるサービスクオリティ尺度の開発. Japanese Journal of Sport Management 12:2, pages 33-53.
Crossref
Atınç OLCAY, Metin SÜRME & Taner DAĞLIOĞLU. (2020) Spor ve Rekreatif Amaçlı Tesislerde Hizmet Kalitesinin Değerlendirilmesinde Demografik Değişkenlerin RolüThe Role of Demographic Variables in The Assessment of Service Quality in Sports And Recreational Facilities. İktisadi ve İdari Yaklaşımlar Dergisi 2:2, pages 223-235.
Crossref
Jerónimo García-Fernández, Jesús Fernández-Gavira, Antonio Jesús Sánchez-Oliver, Pablo Gálvez-Ruíz, Moisés Grimaldi-Puyana & Gabriel Cepeda-Carrión. (2020) Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age. International Journal of Environmental Research and Public Health 17:18, pages 6562.
Crossref
Ana Mᵃ Magaz-González, César Sahelices-Pinto, Cristina Mendaña-Cuervo & Marta García-Tascón. (2020) Overall Quality of Sporting Events and Emotions as Predictors of Future Intentions of Duathlon Participants. Frontiers in Psychology 11.
Crossref
Jin Ho Yun, Philip J. RosenbergerIIIIII & Kristi Sweeney. (2020) Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement. Asia Pacific Journal of Marketing and Logistics 33:3, pages 755-782.
Crossref
Josep Crespo Hervás, Vicente Prado-Gascó & María Huertas González-Serrano. (2020) Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management. Sustainability 12:14, pages 5498.
Crossref
Renátó Balogh & Éva Bácsné Bába. (2020) A passzív sportfogyasztás komplex elemzése. Jelenkori Társadalmi és Gazdasági Folyamatok 15:1-2, pages 37-52.
Crossref
Amir Abedini Koshksaray, Allahyar (Arsalan) Ardakani, Naeimeh Ghasemnejad & Ateneh Qhodsikhah Azbari. (2020) The effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance. International Journal of Islamic and Middle Eastern Finance and Management 13:3, pages 437-469.
Crossref
Liang Rebecca Tang, Jessica Hurst, Linda Niehm, Ann Marie Fiore, Amy Dorie & Sara Jablon-Roberts. (2020) Reconceptualizing the Hierarchical Service Quality Model: The Case of Agritourism Events. Event Management 24:2, pages 389-407.
Crossref
Michael Daniel Clemes, David L. Dean & Thongkern Thitiya. (2020) Modelling the behavioural intentions of day spa customers. Asia Pacific Journal of Marketing and Logistics 32:8, pages 1699-1716.
Crossref
Manuel Jesús Baena-Arroyo, Jerónimo García-Fernández, Pablo Gálvez-Ruiz & Moisés Grimaldi-Puyana. (2020) Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes. Sustainability 12:3, pages 828.
Crossref
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Beth Cianfrone & Nathan David Pifer. (2019) Community-sport service provision, participant satisfaction, and participation. International Journal of Sports Marketing and Sponsorship 21:1, pages 127-147.
Crossref
Behzad Foroughi, Khairul Anuar Mohammad Shah, Thurasamy Ramayah & Mohammad Iranmanesh. (2019) The effects of peripheral service quality on spectators’ emotions and behavioural intentions. International Journal of Sports Marketing and Sponsorship 20:3, pages 495-515.
Crossref
Behzad Foroughi, Mohammad Iranmanesh, Hassan F. Gholipour & Sunghyup Sean Hyun. (2019) Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia. International Journal of Sports Marketing and Sponsorship 20:3, pages 374-389.
Crossref
Sergio Rodríguez Cañamero, Jorge García-Unanue, José Luis Felipe, Javier Sánchez-Sánchez & Leonor Gallardo. (2019) Why do clients enrol and continue at sports centres?. Sport, Business and Management: An International Journal 9:3, pages 273-283.
Crossref
Mauro Palmero & Kelly Price. 2019. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations 172 222 .
Mario Alguacil Jiménez, Ferran Calabuig Moreno, Juan M. Núnez-Pomar & Josep Crespo Hervás. 2019. Brand Culture and Identity. Brand Culture and Identity 891 910 .
Rachata Channoi, Michael D. Clemes & David L. Dean. (2018) A comprehensive hierarchical model of beach resort hotel stays. Journal of Hospitality and Tourism Management 37, pages 107-116.
Crossref
Hung-Che Wu & Ching-Chan Cheng. (2018) What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016. Asia Pacific Journal of Marketing and Logistics 30:4, pages 837-866.
Crossref
Mónica Haro-González, Raquel Pérez-Ordás, Alberto Grao-Cruces, Román Nuviala & Alberto Nuviala. (2018) Female users of unisex fitness centres and of fitness centres exclusive for women: satisfaction. International Journal of Sports Marketing and Sponsorship 19:4, pages 384-395.
Crossref
Doo-Sik Min & Yang-Rea Kim. (2018) The influence of perceived service quality on satisfaction and behavioral intention: Empirical evidence from migrants of German sport clubs. Korean Journal of Sport Science 29:3, pages 534-548.
Crossref
Éva Bácsné Bába, Renátó Balogh, Zoltán Bács, Veronika Fenyves & Krisztina Dajnoki. (2018) Sportszolgáltatások keresleti, kínálati oldalának elemzési lehetőségei. Studia Mundi – Economica 5:3, pages 19-33.
Crossref
Hung-Che Wu, Ching-Chan Cheng & Chi-Han Ai. (2018) A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong. Tourism Management 66, pages 200-220.
Crossref
Rob Hallak, Guy Assaker & Rania El-Haddad. (2017) Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty. Journal of Vacation Marketing 24:2, pages 118-135.
Crossref
Arman Akhoondnejad. (2018) Loyalty formation process of tourists in sporting event: The case of Turkmen horse races. Journal of Hospitality and Tourism Management 34, pages 48-57.
Crossref
Hung-Che Wu, Meng-Yu Li & Tao Li. (2014) A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention. Journal of Hospitality & Tourism Research 42:1, pages 26-73.
Crossref
Hung-Che Wu & Tao Li. (2014) A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists. Journal of Hospitality & Tourism Research 41:8, pages 904-944.
Crossref
Vicente Prado‐Gascó, Ferran Calabuig Moreno, Vicente Añó Sanz, Juan Núñez‐Pomar & Josep Crespo Hervás. (2017) To post or not to post: social media sharing and sporting event performance. Psychology & Marketing 34:11, pages 995-1003.
Crossref
Kostantinos Alexandris, Nicholas Theodorakis, Kiki Kaplanidou & Dimitra Papadimitriou. (2017) Event quality and loyalty among runners with different running involvement levels. International Journal of Event and Festival Management 8:3, pages 292-307.
Crossref
Vlad Roşca. (2017) Stop hitting the woodwork! CRM for better fan-identification in Romanian second division football clubs. Proceedings of the International Conference on Business Excellence 11:1, pages 711-719.
Crossref
Hung-Che Wu. (2017) What drives experiential loyalty? A case study of Starbucks coffee chain in Taiwan. British Food Journal 119:3, pages 468-496.
Crossref
Weisheng Chiu, Sunyun Shin & Hyun-Woo Lee. 2017. Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry 415 430 .
Bin Wang, Zhaoping Yang, Fang Han & Hui Shi. (2016) Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Sustainability 9:1, pages 22.
Crossref
Hung-Che Wu & Chi-Han Ai. (2016) Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island. Journal of Hospitality and Tourism Management 29, pages 41-59.
Crossref
Hung-Che Wu & Chi-Han Ai. (2016) A study of festival switching intentions, festival satisfaction, festival image, festival affective impacts, and festival quality. Tourism and Hospitality Research 16:4, pages 359-384.
Crossref
Damian Gallagher, Christina O'Connor & Audrey Gilmore. (2016) An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence & Planning 34:2, pages 203-222.
Crossref
Ferran Calabuig Moreno, Vicente Prado-Gascó, Josep Crespo Hervás, Juan Núñez-Pomar & Vicente Añó Sanz. (2016) Predicting future intentions of basketball spectators using SEM and fsQCA. Journal of Business Research 69:4, pages 1396-1400.
Crossref
Thorsten MerkleRobert A. Lewis. (2023) Rb Leipzig—A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality & Tourism Cases 5:1, pages 24-30.
Crossref
Jose Wong, Hung‐Che Wu & Ching‐Chan Cheng. (2014) An Empirical Analysis of Synthesizing the Effects of Festival Quality, Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival. International Journal of Tourism Research 17:6, pages 521-536.
Crossref
Ferran Calabuig Moreno, Vicente Prado-Gascó, Josep Crespo Hervás, Juan Núñez-Pomar & Vicente Añó Sanz. (2015) Spectator emotions: Effects on quality, satisfaction, value, and future intentions. Journal of Business Research 68:7, pages 1445-1449.
Crossref
Mario Alguacil Jiménez, Ferran Calabuig Moreno, Juan M. Núnez-Pomar & Josep Crespo Hervás. 2015. Engaging Consumers through Branded Entertainment and Convergent Media. Engaging Consumers through Branded Entertainment and Convergent Media 202 220 .
Hung-Che Wu. (2014) The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments. Asia Pacific Journal of Marketing and Logistics 26:4, pages 540-565.
Crossref
Ferran Calabuig Moreno, Josep Crespo Hervás, Vicente J. Prado-Gascó & Juan M. Núñez-Pomar. (2014) Using a brief questionnaire to assess the overall perceptions of basketball spectators. Sport, Business and Management: An International Journal 4:3, pages 212-222.
Crossref
Hung-Che Wu, Ching-Chan Cheng & Fu-Sung Hsu. (2014) An Assessment of Visitors' Behavioral Intentions in the Taiwan Tourist Night Market Using a Multilevel and Hierarchical Approach. Tourism Analysis 19:2, pages 185-197.
Crossref
F. Calabuig, Juan Núñez-Pomar, Vicente Prado-Gascó & V. Añó. (2014) Effect of price increases on future intentions of sport consumers. Journal of Business Research 67:5, pages 729-733.
Crossref
Michael Daniel Clemes, Xin Shu & Christopher Gan. (2014) Mobile communications: a comprehensive hierarchical modelling approach. Asia Pacific Journal of Marketing and Logistics 26:1, pages 114-146.
Crossref
Kelly Price & Mauro Palmero. 2014. Strategies in Sports Marketing. Strategies in Sports Marketing 104 132 .
Michael D. Clemes, David A. Cohen & Yang Wang. (2013) Understanding Chinese university students' experiences: an empirical analysis. Asia Pacific Journal of Marketing and Logistics 25:3, pages 391-427.
Crossref
Hung-Che Wu & Ching-Chan Cheng. (2013) A hierarchical model of service quality in the airline industry. Journal of Hospitality and Tourism Management 20, pages 13-22.
Crossref
Winnie Chan & Stephen Frawley. (2014) The Relationship between Team Identification and Organisational Identification: The Case of the Australian Rugby Union. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.