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Original Article

Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency

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Pages 434-447 | Received 10 Sep 2011, Accepted 08 Feb 2012, Published online: 03 Mar 2012

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Peter English, David Fleischman, Bridie Kean, Tania Stevenson, Kieran Broome & Rubiana Cury. (2022) Academic flexibility and support for student-athletes: An Australian perspective on university teaching staff perceptions. Journal for the Study of Sports and Athletes in Education 16:1, pages 45-65.
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Marijke Taks, Benoit Seguin, Michael L. Naraine, Ashley Thompson, Milena M. Parent & Russell Hoye. (2020) Brand governance practices in Canadian national sport organizations: an exploratory study. European Sport Management Quarterly 20:1, pages 10-29.
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Reza Salehzadeh & Javad Khazaei Pool. (2017) Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands. Journal of International Consumer Marketing 29:2, pages 74-82.
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Articles from other publishers (7)

Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina & Rui Biscaia. (2022) Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. Journal of Sport Management 36:3, pages 251-264.
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Ozlem AKGUN & Umut YAVUZ. (2021) Küresel Markalardan Beklenen Fayda ve Küresel Marka Bilinç Düzeyinin Küresel Markalara Yönelik Tutumlara Etkisi: Ampirik Bir AraştırmaThe Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 24:1, pages 135-150.
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Jae Hyuk Cha, Jungmin Lee, Taehee Kim & Kyungro Chang. (2019) Value of college athletic programmes in the Korean Higher Education: A contingent valuation study. Higher Education Quarterly 74:3, pages 320-333.
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Thomas A. Hanson, Michael R. Bryant & Katie J. Lyman. (2019) Intercollegiate athletic programs, university brand equity and student satisfaction. International Journal of Sports Marketing and Sponsorship 21:1, pages 106-126.
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Inje Cho, Minseong Kim & Kiki Kaplanidou. (2019) The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors. International Journal of Sports Marketing and Sponsorship 21:1, pages 148-169.
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Akbar Mirzaei Kalar, Mehrali Hemmatinezhad & Rahim Ramazaninezhad. (2019) Designing a Framework of Stakeholders’ Participation in School Sport Decisions. Annals of Applied Sport Science 7:2, pages 13-20.
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Millicent Kennelly, Halley Corbett & Kristine Toohey. (2017) Leveraging ambitions and barriers: Glasgow universities and the 2014 Commonwealth Games. Marketing Intelligence & Planning 35:6, pages 822-838.
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