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Original Article

Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context

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Pages 389-403 | Received 30 Aug 2011, Accepted 05 Mar 2012, Published online: 28 Mar 2012

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Read on this site (9)

Tapan Sarker, Fazlul K. Rabbanee, Aishath Shakeela, Charles Jebarajakirthy, Aisha Sarwar & Md Ruhul Amin Mollah. (2023) Understanding the drivers of destination equity in the post-pandemic era: the case of Australia. Asia Pacific Journal of Tourism Research 28:5, pages 433-448.
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Weisheng Chiu, Fong-Jia Wang & Heetae Cho. (2023) Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis. Journal of Travel & Tourism Marketing 40:2, pages 91-108.
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George B Cunningham & Na Young Ahn. (2019) Moderation in sport management research: room for growth. Measurement in Physical Education and Exercise Science 23:4, pages 301-313.
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Rui Biscaia, David P. Hedlund, Geoff Dickson & Michael Naylor. (2018) Conceptualising and measuring fan identity using stakeholder theory. European Sport Management Quarterly 18:4, pages 459-481.
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Masayuki Yoshida. (2017) Consumer experience quality: A review and extension of the sport management literature. Sport Management Review 20:5, pages 427-442.
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Frederick W. Stander. (2017) Constructing a positive narrative for African sport consumerism. Journal of Psychology in Africa 27:3, pages 299-302.
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Omar Sabbagh, Mohd Nizam Ab Rahman, Wan Rosmanira Ismail & Wan Mohd Hirwani Wan Hussain. (2017) The moderation influence of warranty on customer satisfaction’s antecedents: an empirical evidence from automotive dealerships. The Service Industries Journal 37:5-6, pages 381-407.
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Hardeep Chahal & Renu Bala. (2017) CUSTEQUITY scale: Measurement and validation in Indian banking sector. Cogent Business & Management 4:1.
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Rui Biscaia, Stephen Ross, Masayuki Yoshida, Abel Correia, António Rosado & João Marôco. (2016) Investigating the role of fan club membership on perceptions of team brand equity in football. Sport Management Review 19:2, pages 157-170.
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Articles from other publishers (18)

Sanaz Vatankhah, Ali Sepehrmanesh, Ehsan Zaeri & Levent Altinay. (2023) Environmental CSR, Customer Equity Drivers, and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework. Journal of Hospitality & Tourism Research 48:4, pages 725-740.
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Hardeep Chahal & Renu Bala. (2023) Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector: role of relational quality and duration. Journal of Indian Business Research.
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Seyed Mehdi Mirmehdi. (2023) Investigating the Effect of Drivers of Customer Equity on Continuance Use Intention of Branded Apps. International Journal of E-Business Research 19:1, pages 1-16.
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Liangyifang Peng & Bhabani Shankar Nayak. 2023. China: The Great Transition. China: The Great Transition 119 146 .
Jookyung Kwon & Jiseon Ahn. (2022) Role of customers’ multidimensional perceived equity in the mobile food delivery industry. Journal of Hospitality and Tourism Technology 13:5, pages 955-971.
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Giuseppe Lamberti, Josep Rialp & Alexandra Simon. (2021) Antecedents of satisfaction and loyalty in different spectator tribes in a football context. International Journal of Sports Marketing and Sponsorship 23:2, pages 295-310.
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Brian S. Gordon, Masayuki Yoshida, Makoto Nakazawa & Jordan Bass. (2019) The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport. Corporate Reputation Review 24:2, pages 76-94.
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Ying Kai Liao, Giang Nu To Truong & Phuong Minh Binh Nguyen. (2020) Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences. Journal of Electronic Commerce in Organizations 18:4, pages 93-116.
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Heetae Cho & Weisheng Chiu. (2020) Sport nostalgia builds customer equity and future behavior. Marketing Intelligence & Planning 39:2, pages 315-328.
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Rasha H.A. Mostafa & Mohamed Mahmoud Ibrahim. (2020) The effects of customer equity and religious motivation on customer retention and switching intention. Journal of Islamic Marketing 11:6, pages 1873-1891.
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Wann-Yih Wu, Phan Thi Phu Quyen & Adriana A. Amaya Rivas. (2016) How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Information Systems and e-Business Management 15:3, pages 689-715.
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Rui Biscaia. (2016) Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents. The Open Sports Sciences Journal 9:1, pages 3-12.
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Natalia Rubio, Nieves Villaseñor & Maria Jesús Yague. 2016. Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy 154 181 .
Melfy Eddosary, Yong Jae Ko, Michael Sagas & Hee Youn Kim. (2015) Consumers' Intention to Attend Soccer Events: Application and Extension of the Theory of Planned Behavior. Psychological Reports 117:1, pages 89-102.
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Makoto Nakazawa & Masayuki Yoshida. (2015) The Camaraderie in Fan Communities. Japanese Journal of Sport Management 7:1, pages 23-38.
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Masayuki Yoshida, Brian Gordon, Makoto Nakazawa & Rui Biscaia. (2014) Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context. Journal of Sport Management 28:4, pages 399-417.
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Makoto Nakazawa, Masayuki Yoshida & Satoshi Iwamura. (2014) Motivational Factors of J. League Spectators. Japanese Journal of Sport Management 6:1, pages 17-35.
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Masayuki Yoshida, Makoto Nakazawa, Takahiro Inoue, Chie Katakami & Satoshi Iwamura. (2013) Repurchase Behavior at Sporting Events. Japanese Journal of Sport Management 5:1, pages 3-18.
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