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Sport Management Review Volume 16, 2013 - Issue 4
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Original Article

Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

Andrea N. EaglemanSchool of Sport and Exercise, Massey University, Private Bag 11222, Palmerston North 4442, New ZealandSchool of Sport and Exercise, Massey University, Private Bag 11222 , Palmerston North4442, New ZealandCorrespondence[email protected] [email protected]
Pages 488-497 | Received 15 Nov 2012, Accepted 22 Mar 2013, Published online: 03 May 2013

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