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Sport Management Review Volume 19, 2016 - Issue 4
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Original Article

Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan

Kuan-Ju ChenNational Central University, Department of Business Administration, No. 300, Jhongda Rd., Jhongli Dist., Taoyuan City32001, Taiwan (R.O.C.)Correspondence[email protected] [email protected]
&
Joe PhuaUniversity of Georgia, Grady College of Journalism & Mass Communication, Department of Advertising & Public Relations, Journalism Building, 120 Hooper Street, Athens, GA, 30602-3018, United States
Pages 431-440 | Received 18 Nov 2014, Accepted 20 Jan 2016, Published online: 18 Feb 2016

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Daniel C. Funk. (2017) Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research. Sport Management Review 20:2, pages 145-158.
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Articles from other publishers (3)

Shang-Chun Ma, Ching-Ya Su, Sheng-Fong Chen, Shintaro Sato & Shang-Ming Ma. (2023) Analysis of COVID-19-Related User Content on the Baseball Bulletin Board in 2020 through Text Mining. Behavioral Sciences 13:7, pages 551.
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Han Soo Kim, Minsoo Kang & Minjung Kim. (2021) Rasch calibration and optimal categorization of the sport fandom questionnaire. International Journal of Sports Marketing and Sponsorship 23:1, pages 75-92.
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Fong-Jia Wang, Chih-Fu Cheng, Yu-Cheng Lu & Juan Du. (2019) An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans. An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans.

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