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Original Article

Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France

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Pages 211-225 | Received 19 Oct 2015, Accepted 06 Jul 2016, Published online: 05 Aug 2016

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Peter Datson, Wilson Ozuem, Kerry Howell & Geoff Lancaster. (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal 24:5, pages 632-652.
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Apollo Demirel. (2020) CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR. International Journal of Sports Marketing and Sponsorship 21:2, pages 371-388.
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Aila Ahonen & H. Thomas R. Persson. 2020. Sport Entrepreneurship and Public Policy. Sport Entrepreneurship and Public Policy 7 21 .
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Cole G. Armstrong, Theodore M. Butryn, Vernon L. Andrews & Matthew A. Masucci. (2018) Athlete Activism and Corporate Social Responsibility: Critical Lessons From Sport Industry Professionals. Sport Management Education Journal 12:2, pages 110-113.
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