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Sport Management Review Volume 22, 2019 - Issue 3
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Original Article

A model for the generation of public sphere-like activity in sport-themed Twitter hashtags

Brendan O’HallarnDepartment of Communication & Theatre Arts, BAL 3013, Old Dominion University, Norfolk, Virginia, 23529, USACorrespondence[email protected] [email protected] [email protected] [email protected] [email protected]
,
Stephen L. ShapiroDepartment of Sport and Entertainment Management, Carolina Coliseum 2026B, University of South Carolina, Columbia, South Carolina, 29201, USA
,
D.E. WittkowerDepartment of Philosophy & Religious Studies, BAL 9016, Old Dominion University, Norfolk, Virginia, 23529, USA
,
Lynn RidingerDepartment of Human Movement Sciences, 2018 Student Recreation Center, Old Dominion University, Norfolk, Virginia, 23529, USA
&
Marion E. HambrickDepartment of Health & Sport Sciences, Room 104J – SAC E, University of Louisville, Louisville, Kentucky, USA
Pages 407-418 | Received 26 Jul 2017, Accepted 04 Jun 2018, Published online: 09 Jun 2018

Citations (17)

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Read on this site (3)

Nick Burton, Michael L. Naraine & Olan Scott. (2024) Exploring Paralympic digital sponsorship strategy: an analysis of social media activation. Managing Sport and Leisure 29:1, pages 90-106.
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Pascal Stegmann, Siegfried Nagel & Tim Ströbel. (2023) The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research. European Sport Management Quarterly 23:4, pages 1221-1248.
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Alba Adá Lameiras & Yolanda Rodríguez-Castro. (2021) The presence of female athletes and non-athletes on sports media Twitter. Feminist Media Studies 21:6, pages 941-958.
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Articles from other publishers (14)

Vishal Mehra, Prabhsimran Singh, Salil Bharany & Ravinder Singh Sawhney. (2023) A social media analytics application of impression management and social presence theories to Twitter interaction analysis. Decision Analytics Journal 9, pages 100321.
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Colm Kearns, Gary Sinclair, Jack Black, Mark Doidge, Thomas Fletcher, Daniel Kilvington, Katie Liston, Theo Lynn & Pierangelo Rosati. (2022) A Scoping Review of Research on Online Hate and Sport. Communication & Sport 11:2, pages 402-430.
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Dominik Siemon & Jörn Wessels. (2022) Performance prediction of basketball players using automated personality mining with twitter data. Sport, Business and Management: An International Journal 13:2, pages 228-247.
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Ionut Onose, Raluca-Mihaela Onose & Beatrice-Aurelia Abalasei. (2023) The Role of Mass Media in Promoting the Dual Career of the Performance Athlete. Behavioral Sciences 13:3, pages 196.
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Erik Winell, John Armbrecht, Erik Lundberg & Jonas Nilsson. (2022) How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda. Sport, Business and Management: An International Journal 13:1, pages 118-137.
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Tatsuru Nishio. (2022) Generational Cohort Analysis of Sports Spectators:スポーツ観戦者の世代別コホート分析. Japan Marketing Journal 42:2, pages 41-53.
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Olan K.M. Scott, Nicholas Burton & Bo Li. (2021) Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram. International Journal of Sports Marketing and Sponsorship 23:3, pages 612-627.
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Jason Stamm & Brandon Boatwright. (2021) We Love You, We Hate You: Fan Twitter Response to Top College Football Recruits’ Decisions. International Journal of Sport Communication 14:4, pages 530-553.
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Koldobika Meso Ayerdi, Jesús Ángel Pérez Dasilva & Terese Mendiguren Galdospin. (2021) Futbolistas en Twitter. Una plataforma para la autopromoción. Revista de Comunicación 20:2, pages 277-301.
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Katherine Sveinson, Larena Hoeber & Caroline Heffernan. (2021) Critical Discourse Analysis as Theory, Methodology, and Analyses in Sport Management Studies. Journal of Sport Management 35:5, pages 465-475.
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Michael L. Naraine, Ann Pegoraro & Henry Wear. (2019) #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Communication & Sport 9:4, pages 625-645.
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Han Soo Kim, Kwang Min Cho & Minjung Kim. (2019) Information-Sharing Behaviors Among Sports Fans Using #Hashtags. Communication & Sport 9:4, pages 646-669.
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Nicholas Burton & Cole McClean. (2020) Exploring newsjacking as social media–based ambush marketing. Sport, Business and Management: An International Journal 11:2, pages 143-163.
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Tim Ströbel, Maximilian Stieler & Pascal Stegmann. (2021) Guest editorial. Sport, Business and Management: An International Journal 11:1, pages 1-9.
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