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Sport Management Review Volume 23, 2020 - Issue 4
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Original Article

Fan empathy as a response to athlete transgressions

Kate WestbergSchool of Economics, Finance and Marketing, RMIT University, 124 La Trobe Street , Melbourne, Victoria, 3000, AustraliaCorrespondence[email protected] [email protected] [email protected] [email protected]
,
Constantino StavrosSchool of Economics, Finance and Marketing, RMIT University, 124 La Trobe Street , Melbourne, Victoria, 3000, Australia
,
Francis FarrellySchool of Economics, Finance and Marketing, RMIT University, 124 La Trobe Street , Melbourne, Victoria, 3000, Australia
&
Aaron C.T. SmithInstitute of Sport Business, Loughborough University London, The Broadcast Centre, 3 Lesney Avenue , Here East , Queen Elizabeth Olympic Park, London, E15 2GZ, United Kingdom
Pages 719-735 | Received 26 Sep 2018, Accepted 29 Sep 2019, Published online: 15 Oct 2019

Citations (3)

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Read on this site (1)

Katherine Sveinson & Larena Hoeber. (2020) “So begins the demise of #Superman from Metropolis”: Consumers’ Twitter reactions to an athlete’s transgression. Sport Management Review 23:5, pages 810-823.
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Articles from other publishers (2)

Shintaro Sato, Yong Jae Ko, Daehwan Kim & Joon Sung Lee. (2023) The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM. International Journal of Sports Marketing and Sponsorship 24:4, pages 814-833.
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Bo Li, Olan K.M. Scott, Stirling Sharpe & Qian Zhong. (2022) Unfair, Innocent, Flamed: Examining How the Chinese Public Perceived Sun Yang’s 8-Year Doping Sanction. International Journal of Sport Communication 15:4, pages 345-354.
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