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Research Article

The impact of unlearning context on organizational performance through knowledge management: A case of community sport clubs in Iran

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Pages 156-178 | Received 30 Jul 2019, Accepted 11 Feb 2020, Published online: 29 Mar 2021

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Mohsen Behnam, Do Young Pyun, Jason P. Doyle & Vahid Delshab. (2020) The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs. International Journal of Sports Marketing and Sponsorship 22:2, pages 407-427.
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