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Original Article

I want my FPP: Reversing third-person perception for the MTV generation

Pages 453-457 | Published online: 09 Dec 2019

Keep up to date with the latest research on this topic with citation updates for this article.

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Joon Soo Lim, Jiyoung Lee & Sung Soo Lim. (2020) The First-Person Effect of Anti-Panhandling Public Service Announcement Messages on Promotional Behaviors and Donation Intentions. Journal of Promotion Management 26:2, pages 207-232.
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Articles from other publishers (2)

Giang V. Pham, Matthew Shancer & Michelle R. Nelson. (2019) Only other people post food photos on Facebook: Third-person perception of social media behavior and effects. Computers in Human Behavior 93, pages 129-140.
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Inga Huck & Hans-Bernd Brosius. (2007) Der Third-Person-Effekt — Über den vermuteten Einfluss der MassenmedienThe third-person effect: On the alleged influence of the mass media. Publizistik 52:3, pages 355-374.
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