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Research Article

The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective

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Pages 416-433 | Received 17 May 2011, Accepted 15 May 2012, Published online: 19 Dec 2017

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Kai Zhao, Jinkai Zhao, Xiaoling Yuan, Yonghong Jiang & Mengyuan Zhong. (2024) Identifying multidimensional effects of online reviews on consumers’ automobile purchase behaviours in China: linking observational learning with economic outcomes. Applied Economics 56:5, pages 537-557.
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Jing Li, Xin Xu & Eric W.T. Ngai. (2021) Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness. Information & Management 58:8, pages 103549.
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Yongming Song, Guangxu Li, Tie Li & Yanhong Li. (2021) A purchase decision support model considering consumer personalization about aspirations and risk attitudes. Journal of Retailing and Consumer Services 63, pages 102728.
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Gloria Sánchez-González & Ana M. González-Fernández. (2021) The Influence of Quality on eWOM: A Digital Transformation in Hotel Management. Frontiers in Psychology 11.
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Jying-Nan Wang, Jiangze Du & Ya-Ling Chiu. (2020) Can online user reviews be more helpful? Evaluating and improving ranking approaches. Information & Management 57:8, pages 103281.
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Qing Xu, Shirley Gregor, Qiang Shen, Qingguo Ma, Wuke Zhang & Amir Riaz. (2020) The power of emotions in online decision making: A study of seller reputation using fMRI. Decision Support Systems 131, pages 113247.
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Isaac Kofi Mensah. (2020) Perceived Usefulness and Ease of Use of Mobile Government Services. International Journal of Technology Diffusion 11:1, pages 1-16.
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Yongming Song, Guangxu Li & Daji Ergu. (2020) Recommending Products by Fusing Online Product Scores and Objective Information Based on Prospect Theory. IEEE Access 8, pages 58995-59006.
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D. V. R. Subrahmanyam, M. V. Rama Prasad & D. V. Sahrudh. 2020. Information Technology and Systems. Information Technology and Systems 24 34 .
Yang Sun, Helen Huifen Cai, Rui Su & Qianhui Shen. (2019) Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics 32:5, pages 1038-1054.
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Adnan Muhammad Shah, Xiangbin Yan, Syed Asad Ali Shah, Syed Jamal Shah & Gulnara Mamirkulova. (2019) Exploring the impact of online information signals in leveraging the economic returns of physicians. Journal of Biomedical Informatics 98, pages 103272.
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Tony E. Persico, Giovanna Sedda & Assia Liberatore. 2019. Decision Economics. Designs, Models, and Techniques for Boundedly Rational Decisions. Decision Economics. Designs, Models, and Techniques for Boundedly Rational Decisions 143 153 .
Jake David Hoskins & Benton A. Brown. (2018) On the contrasting strategic impact of online customer reviews for niche and mainstream organizations. Journal of Research in Interactive Marketing 12:3, pages 347-369.
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Asnat Greenstein-Messica & Lior Rokach. (2018) Personal price aware multi-seller recommender system: Evidence from eBay. Knowledge-Based Systems 150, pages 14-26.
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Kawaljeet Kaur Kapoor, Kuttimani Tamilmani, Nripendra P. Rana, Pushp Patil, Yogesh K. Dwivedi & Sridhar Nerur. (2017) Advances in Social Media Research: Past, Present and Future. Information Systems Frontiers 20:3, pages 531-558.
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Wei-Lun Chang & Jia-Yin Wang. (2018) Mine is yours? Using sentiment analysis to explore the degree of risk in the sharing economy. Electronic Commerce Research and Applications 28, pages 141-158.
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Michael Oduor & Harri Oinas-Kukkonen. 2018. Enterprise Information Systems. Enterprise Information Systems 453 472 .
Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard & Roman Matkovskyy. (2017) Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data. Journal of Interactive Marketing 38, pages 12-28.
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Jianan Wu. (2017) Review popularity and review helpfulness: A model for user review effectiveness. Decision Support Systems 97, pages 92-103.
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Marta Nieto-García, Pablo A. Muñoz-Gallego & Óscar González-Benito. (2017) Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price. International Journal of Hospitality Management 62, pages 67-77.
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Yinglu Wu & Jianan Wu. (2016) The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective. Journal of Interactive Marketing 33, pages 43-56.
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Gaganpreet Singh & Neeraj Pandey. (2015) Leveraging return policy for price premium. Journal of Revenue and Pricing Management 14:4, pages 276-292.
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Seyedeh Marjan Mahdavi Anari, Roliana Ibrahim & Aryati Bakri. (2014) Understanding factors on the customer intention behavior through Facebook commerce: A conceptual model. Understanding factors on the customer intention behavior through Facebook commerce: A conceptual model.

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