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Journal of the Operational Research Society Volume 42, 1991 - Issue 7
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Case-Oriented Paper

Optimizing Response Functions of Media Exposure Distributions

Peter J. DanaherDepartment of Mathematics and StatisticsUniversity of Auckland
Pages 537-542 | Published online: 20 Dec 2017

Citations (7)

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Read on this site (1)

PeterJ. Danaher. (1992) Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions. The American Statistician 46:4, pages 254-260.
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Articles from other publishers (6)

Srinivas Tunuguntla & Paul R. Hoban. (2020) A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions. Journal of Marketing Research 58:1, pages 1-21.
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Cookhwan Kim, Sungsik Park, Yongseok Chang & Woojin Chang. (2011) RETRACTED: Random effects model for estimating effectiveness of advertising in online marketplaces. Expert Systems with Applications 38:8, pages 9867-9878.
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Peter J. Danaher, Janghyuk Lee & Laoucine Kerbache. (2010) Optimal Internet Media Selection. Marketing Science 29:2, pages 336-347.
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Yuriko Isada, Nobuko Igaki, Shigetaka YamakawaYuji Nakagawa. (2008) MEDIA PLANNING PROBLEMS FOR JAPANESE NEWSPAPER CONSIDERING PAGE SPACE. Transactions of the Operations Research Society of Japan 51:0, pages 54-70.
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Peter J. Danaher. 2008. Handbook of Marketing Decision Models. Handbook of Marketing Decision Models 81 106 .
Peter J. Danaher & Roland T. Rust. (1996) Determining the optimal return on investment for an advertising campaign. European Journal of Operational Research 95:3, pages 511-521.
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