Citations (9)
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Yuyang Tan & Chunxiang Guo. (2023) Bi-objective capacitated assortment planning under the MNL model: Trade-offs between revenue and market share. Journal of the Operational Research Society 74:12, pages 2545-2557.
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Yuheng Cao, Aaron L. Nsakanda, Moustapha Diaby & Michael J. Armstrong. (2015) Rewards-supply planning under option contracts in managing coalition loyalty programmes. International Journal of Production Research 53:22, pages 6772-6786.
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Yuheng Cao, Aaron L Nsakanda & Moustapha Diaby. (2015) Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management. Journal of the Operational Research Society 66:7, pages 1140-1154.
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S Irani, Y K Dwivedi & M D Williams. (2014) Analysing factors affecting the choice of emergent human resource capital. Journal of the Operational Research Society 65:6, pages 935-953.
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Articles from other publishers (5)
Chenshuo Li & Zhe Huang. (2019) Evolutionary Game Analysis of Online and Offline Drug Retailer Competition Based on Network Externalities. IEEE Access 7, pages 96620-96627.
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Ilona Skačkauskienė & Neringa Vilkaitė-Vaitonė. 2017. Paslaugų vartotojų lojalumas. Paslaugų vartotojų lojalumas.
Hsiu-Yuan Tsao, Colin Campbell, Junzhao Ma & Leyland Pitt. (2014) Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size. Journal of Marketing Analytics 2:4, pages 205-217.
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Neringa VILKAITĖ-VAITONĖ. 2014. Paslaugų vartotojų lojalumo vertinimas. Paslaugų vartotojų lojalumo vertinimas.
Hsiu-Yuan Tsao. (2012) Budget allocation for customer acquisition and retention while balancing market share growth and customer equity. Marketing Letters 24:1, pages 1-11.
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