226
Views
19
CrossRef citations to date
0
Altmetric
Case-Oriented Paper

Optimizing time limits in retail promotions: an email application

, &
Pages 15-24 | Received 01 Nov 2003, Accepted 01 Apr 2004, Published online: 21 Dec 2017

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

P. C. Jha, Sugandha Aggarwal & Anshu Gupta. (2016) Optimal Duration of Promotion for Durable Technology Product in a Segmented Market. Journal of Promotion Management 22:5, pages 751-771.
Read now
Adas Lo, Joey Wu, Rob Law & Norman Au. (2014) Which Promotion Time Frame Works Best for Restaurant Group-buying Deals?. Tourism Recreation Research 39:2, pages 203-219.
Read now

Articles from other publishers (16)

Albérico Travassos Rosário. 2023. Management and Marketing for Improved Retail Competitiveness and Performance. Management and Marketing for Improved Retail Competitiveness and Performance 1 24 .
Jacquelyn S. ThomasChaoqun ChenDawn Iacobucci. (2022) Email Marketing as a Tool for Strategic Persuasion. Journal of Interactive Marketing 57:3, pages 377-392.
Crossref
Aleksandr Ključnikov, Mehmet Civelek, Iveta Vozňáková & Vladimír Krajčík. (2020) Can discounts expand local and digital currency awareness of individuals depending on their characteristics?. Oeconomia Copernicana 11:2, pages 239-266.
Crossref
James A. Mead, Rob Richerson & Wenjing Li. (2020) Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. Journal of Retailing 96:2, pages 282-296.
Crossref
Rachel H Kinsman, Tim J Gruffydd‐Jones, Jane Clements & Jane K Murray. (2017) Risk factors for redemption of feline neutering vouchers issued by welfare organisations. Veterinary Record 181:16, pages 427-427.
Crossref
Mari Hartemo. (2016) Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing 10:3, pages 212-230.
Crossref
Richard C. Hanna, Scott D. Swain & Paul D. Berger. (2016) Optimizing time-limited price promotions. Journal of Marketing Analytics 4:2-3, pages 77-92.
Crossref
Paul D Berger. (2016) One man’s path to marketing analytics. Journal of Marketing Analytics 4:1, pages 1-13.
Crossref
Arshia Kaul, Anshu Gupta, Sugandha Aggarwal & P. C. Jha. 2016. Proceedings of Fifth International Conference on Soft Computing for Problem Solving. Proceedings of Fifth International Conference on Soft Computing for Problem Solving 947 960 .
Yi Liu & Juliana Sutanto. (2012) Buyers’ purchasing time and herd behavior on deal-of-the-day group-buying websites. Electronic Markets 22:2, pages 83-93.
Crossref
Wonjin Jung. (2011) The Effects of Online Advertisements and Promotions on Customer's Emotions and Impulsive Buying. The e-Business Studies 12:3, pages 223-249.
Crossref
Mehir Kumar Baidya & Partha Basu. (2011) Allocation of budget on marketing efforts: an econometric approach in India. Asia Pacific Journal of Marketing and Logistics 23:4, pages 501-512.
Crossref
Chi Chiang, Chiun-Sin Lin & Shun-Peng Chin. (2011) Optimizing time limits for maximum sales response in Internet shopping promotions. Expert Systems with Applications 38:1, pages 520-526.
Crossref
Adir Even, G. Shankaranarayanan & Paul D. Berger. (2010) Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration. Journal of Interactive Marketing 24:3, pages 209-221.
Crossref
Adir Even, G. Shankaranarayanan & Paul D. Berger. (2007) Economics-Driven Data Management: An Application to the Design of Tabular Data Sets. IEEE Transactions on Knowledge and Data Engineering 19:6, pages 818-831.
Crossref
Adir Even & G. Shankaranarayanan. (2007) Utility-driven assessment of data quality. ACM SIGMIS Database: the DATABASE for Advances in Information Systems 38:2, pages 75-93.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.