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Empirical Research

It’s complicated: explaining the relationship between trust, distrust, and ambivalence in online transaction relationships using polynomial regression analysis and response surface analysis

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Pages 379-413 | Received 06 Jan 2015, Accepted 20 Aug 2015, Published online: 19 Dec 2017

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Naeem Akhtar, Jin Sun, Muhammad Nadeem Akhtar & Jing Chen. (2019) How attitude ambivalence from conflicting online hotel reviews affects consumers’ behavioural responses: The moderating role of dialecticism☆. Journal of Hospitality and Tourism Management 41, pages 28-40.
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