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The American Statistician Volume 78, 2024 - Issue 2
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Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology

Nicholas Larsena Department of Statistics, North Carolina State University, Raleigh, CA
,
Jonathan Stallricha Department of Statistics, North Carolina State University, Raleigh, CAORCID Iconhttps://orcid.org/0000-0002-0180-9309
ORCID Icon,
Srijan Senguptaa Department of Statistics, North Carolina State University, Raleigh, CAORCID Iconhttps://orcid.org/0000-0001-6889-8599
ORCID Icon,
Alex Dengb Airbnb, Seattle, WA
,
Ron Kohavic Sole Proprietor, Los Altos, CA
&
Nathaniel T. Stevensd Department of Statistics & Actuarial Science, University of Waterloo, Waterloo, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6149-5797
ORCID Icon
Pages 135-149 | Received 14 Dec 2022, Accepted 31 Aug 2023, Published online: 18 Oct 2023

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Farid Hashemian, Negar Maleki & Yasser Zeinali. (2024) From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing. Services Marketing Quarterly 45:2, pages 153-181.
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Articles from other publishers (3)

Shikai Luo, Ying Yang, Chengchun Shi, Fang Yao, Jieping Ye & Hongtu Zhu. (2024) Policy evaluation for temporal and/or spatial dependent experiments. Journal of the Royal Statistical Society Series B: Statistical Methodology.
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Shubham Baweja, Neeti Pokharna, Aleksei Ustimenko & Olivier Jeunen. 2024. Advances in Information Retrieval. Advances in Information Retrieval 292 297 .
Tu Ni, Iavor Bojinov & Jinglong Zhao. (2023) Design of Panel Experiments with Spatial and Temporal Interference. SSRN Electronic Journal.
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