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Applied Economics Volume 43, 2011 - Issue 29
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Original Articles

Advertising media strategies in the film industry

Caroline Elliott Department of Economics, Lancaster University Management School, Lancaster University, Lancaster LA1 4YX, UKCorrespondence[email protected]
&
Rob Simmons Department of Economics, Lancaster University Management School, Lancaster University, Lancaster LA1 4YX, UK
Pages 4461-4468 | Published online: 02 Feb 2011

Citations (4)

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Read on this site (1)

Zheng Fang, Yang Yang, Yanyan Xu & Wei Li. (2016) Boost Movie Ticket Sales by Location-Based Advertising: A Bayesian VAR Approach. Journal of Media Economics 29:3, pages 125-138.
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Articles from other publishers (3)

Buket Akdemir Dilek & Azime Ayşenur Çelimli Akgül. (2024) Film Pazarlama Stratejilerinde Transmedya Etkisi: Barbie Örneği. Abant Sosyal Bilimler Dergisi 24:1, pages 56-75.
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Joshua Fogel & Prajwal Prabhu. (2022) Reviewer information and advertisement format: impact on watching a new movie release. Arts and the Market 12:2, pages 105-117.
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Y. Luximon,M. Bhatia & A. Luximon. 2013. Handbook of Footwear Design and Manufacture. Handbook of Footwear Design and Manufacture 254 265 .

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