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Original Articles

Advertising and the US market demand for beer

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Pages 69-76 | Published online: 28 Jul 2006

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Read on this site (15)

Alejandro López González & María José Moral Rincón. (2023) Examining the influence of tourism on beer demand in retail markets. Applied Economics 0:0, pages 1-18.
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Alessandro Crociata. (2020) The Role of Cultural Capital in Beer Consumption in Italy: An Exploratory Study. Papers in Applied Geography 6:3, pages 180-189.
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Rajeev K. Goel & James W. Saunoris. (2018) Seasonal U.S. beer demand: socio-economic determinants and relation with other products. Applied Economics Letters 25:14, pages 972-979.
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Sarah P. Roberts, Michael B. Siegel, William DeJong, Craig S. Ross, Timothy Naimi, Alison Albers, Margie Skeer, David L. Rosenbloom & David H. Jernigan. (2016) Brands matter: Major findings from the Alcohol Brand Research Among Underage Drinkers (ABRAND) project. Addiction Research & Theory 24:1, pages 32-39.
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Cameron White, John L Oliffe & Joan L Bottorff. (2014) The marketing of better-for-you health products in the emergent issue of men’s obesity. Health Sociology Review 23:2, pages 113-124.
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Bob Eagle & Tim Ambler. (2002) The influence of advertising on the demand for chocolate confectionery. International Journal of Advertising 21:4, pages 437-454.
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Giuseppe Cavaliere & Giorgio Tassinari. (2001) Advertising effect on primary demand: a cointegration approach. International Journal of Advertising 20:3, pages 319-339.
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Shew-Jiuan B. Su & Steven T. Yen. (2000) A censored system of cigarette and alcohol consumption. Applied Economics 32:6, pages 729-737.
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David Blake & Angelika Nied. (1997) The demand for alcohol in the United Kingdom. Applied Economics 29:12, pages 1655-1672.
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Tim Ambler. (1996) Can Alcohol Misuse be Reduced by Banning Advertising?. International Journal of Advertising 15:2, pages 167-174.
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Jon P. Nelson & John R. Moran. (1995) Advertising and US alcoholic beverage demand: system-wide estimates. Applied Economics 27:12, pages 1225-1236.
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Sally Casswell. (1995) Does alcohol advertising have an impact on the public health?. Drug and Alcohol Review 14:4, pages 395-403.
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Steven T. Yen. (1994) Cross-section estimation of US demand for alcoholic beverage. Applied Economics 26:4, pages 381-392.
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Articles from other publishers (38)

Ekaterina Shakina & Ignazio Cabras. (2022) How do beer prices vary across different pubs? An empirical study. International Journal of Contemporary Hospitality Management 34:5, pages 1984-2003.
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Daniel Toro-Gonzalez. 2018. Economic Perspectives on Craft Beer. Economic Perspectives on Craft Beer 115 136 .
Jan Pokrivčák, Drahoslav Lančarič, Radovan Savov & Marián Tóth. 2018. Economic Perspectives on Craft Beer. Economic Perspectives on Craft Beer 321 343 .
Dolores Añón Higón, Jaime Gómez & Pilar Vargas. (2017) Complementarities in innovation strategy: do intangibles play a role in enhancing firm performance?. Industrial and Corporate Change 26:5, pages 865-886.
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Stanislava Grosová, Michal Masár, Olga Kutnohorská & Vladimír Kubeš. (2017) The demand for beer in Czech Republic: inderstanding longrun on- and off-trade price elasticities. Czech Journal of Food Sciences 35:2, pages 165-170.
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Charles J. Romeo. (2016) Incorporating Prior Information into A GMM Objective For Mixed Logit Demand Systems. The Journal of Industrial Economics 64:2, pages 336-363.
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Liesbeth Colen & Johan Swinnen. (2015) Economic Growth, Globalisation and Beer Consumption. Journal of Agricultural Economics 67:1, pages 186-207.
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Craig S. Ross, Emily Maple, Michael Siegel, William DeJong, Timothy S. Naimi, Joshua Ostroff, Alisa A. Padon, Dina L. G. Borzekowski & David H. Jernigan. (2014) The Relationship Between Brand‐Specific Alcohol Advertising on Television and Brand‐Specific Consumption Among Underage Youth. Alcoholism: Clinical and Experimental Research 38:8, pages 2234-2242.
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Giuseppe Di Vita, Gianluca Foresta & Carla Zarb????????. (2013) Il consumo giovanile di bevande alcoliche: un'indagine su alcuni modelli comportamentali. ECONOMIA AGRO-ALIMENTARE:1, pages 203-232.
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Feng Yao. (2012) The Effect of Advertising on Collusion in the U.S. Brewing Industry: A Trigger Strategy Approach. Atlantic Economic Journal 40:1, pages 21-37.
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Concetta CASTIGLIONE, Ladislava GROCHOVÁ, Davide INFANTE & Janna SMIRNOVA. (2011) The demand for beer in presence of past consumption and advertising in the Czech Republic. Agricultural Economics (Zemědělská ekonomika) 57:12, pages 589-599.
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James Fogarty. (2010) THE DEMAND FOR BEER, WINE AND SPIRITS: A SURVEY OF THE LITERATURE. Journal of Economic Surveys 24:3, pages 428-478.
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Randy W. Elder, Briana Lawrence, Aneeqah Ferguson, Timothy S. Naimi, Robert D. Brewer, Sajal K. Chattopadhyay, Traci L. Toomey & Jonathan E. Fielding. (2010) The Effectiveness of Tax Policy Interventions for Reducing Excessive Alcohol Consumption and Related Harms. American Journal of Preventive Medicine 38:2, pages 217-229.
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Kari Heimonen & Outi Uusitalo. (2009) The beer market and advertising expenditure. Marketing Intelligence & Planning 27:7, pages 945-975.
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James J. Fogarty. (2009) A review of alcohol consumption and alcohol control policies. Worldwide Hospitality and Tourism Themes 1:2, pages 110-132.
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Ioana Chioveanu. (2008) Advertising, brand loyalty and pricing. Games and Economic Behavior 64:1, pages 68-80.
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MICHAEL SIEGEL, CHARLES KING, JOSHUA OSTROFF, CRAIG ROSS, KAREN DIXON & DAVID H. JERNIGAN. (2008) COMMENT—ALCOHOL ADVERTISING IN MAGAZINES AND YOUTH READERSHIP: ARE YOUTHS DISPROPORTIONATELY EXPOSED?. Contemporary Economic Policy 26:3, pages 482-492.
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Mark W. Frank. (2008) Media substitution in advertising: A spirited case study. International Journal of Industrial Organization 26:1, pages 308-326.
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Christian Rojas & Everett B. Peterson. (2008) Demand for differentiated products: Price and advertising evidence from the U.S. beer market. International Journal of Industrial Organization 26:1, pages 288-307.
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Henry Saffer & Dhaval Dave. (2006) Alcohol advertising and alcohol consumption by adolescents. Health Economics 15:6, pages 617-637.
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Jon P. Nelson. (2005) Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs. Review of Industrial Organization 26:3, pages 269-306.
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Norman Giesbrecht, Suzanne Johnson, Lise Anglin, Thomas K. Greenfield & Lynn Kavanagh. (2016) Alcohol Advertising Policies in the United States: National Promotion and Control initiatives. Contemporary Drug Problems 31:4, pages 673-710.
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Joris Pinkse & Margaret E. Slade. (2004) Mergers, brand competition, and the price of a pint. European Economic Review 48:3, pages 617-643.
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Susan Farrell, Willard G Manning & Michael D Finch. (2003) Alcohol dependence and the price of alcoholic beverages. Journal of Health Economics 22:1, pages 117-147.
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Jon P. Nelson. 2001. Advertising and Differentiated Products. Advertising and Differentiated Products 239 295 .
Tim R. Sass & David S. Saurman. 2001. Advertising and Differentiated Products. Advertising and Differentiated Products 55 72 .
Coulson N. Edward, John R. Moran & Jon P. Nelson. 2001. Advertising and Differentiated Products. Advertising and Differentiated Products 31 54 .
Alexander C. Wagenaar & Traci L. Toomey. (2016) Alcohol Policy: Gaps between Legislative Action and Current Research. Contemporary Drug Problems 27:4, pages 681-733.
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Barry J. Seldon, R.Todd Jewell & Daniel M. O’Brien. (2000) Media substitution and economies of scale in advertising. International Journal of Industrial Organization 18:8, pages 1153-1180.
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Éric Larivière, Bruno Larue & Jim Chalfant. (2005) Modeling the demand for alcoholic beverages and advertising specifications. Agricultural Economics 22:2, pages 147-162.
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Jon P. Nelson. (1999) Broadcast Advertising and U.S. Demand for Alcoholic Beverages. Southern Economic Journal 65:4, pages 774-790.
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Craig A. Gallet & John A. List. (1998) Elasticities of beer demand revisited. Economics Letters 61:1, pages 67-71.
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Allan WyllieFrancesca HolibarSally CasswellNite FuamatuKen AiolupateaHelen Moewaka BarnesAroha Panapa. (2016) A qualitative investigation of responses to televised alcohol advertisements. Contemporary Drug Problems 24:1, pages 103-132.
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Tim R. Sass & David S. Saurman. (2007) EFFICIENCY EFFECTS OF EXCLUSIVE TERRITORIES: EVIDENCE FROM THE INDIANA BEER MARKET. Economic Inquiry 34:3, pages 597-615.
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Jon P. Nelson. (2006) Alcohol Advertising Bans, Consumption, and Control Policies in Seventeen OECD Countries, 1975-2000. SSRN Electronic Journal.
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Jon P. Nelson. (2004) Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs. SSRN Electronic Journal.
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Charles J. Romeo. (2012) Incorporating Prior Information into a GMM Objective for Mixed Logit Demand Systems. SSRN Electronic Journal.
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Sarah E. West & Ian W. H. Parry. (2009) Alcohol/Leisure Complementarity: Empirical Estimates and Implications for Tax Policy. SSRN Electronic Journal.
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