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Business History Volume 66, 2024 - Issue 4

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Invented market traditions: The marketing of Italian breakfast (1973–1996)

Daniela PiraniMarketing, University of Liverpool, Liverpool, UKCorrespondence[email protected]

https://orcid.org/0000-0002-1042-2608 View further author information

Pages 905-926 | Published online: 04 May 2022

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https://doi.org/10.1080/00076791.2022.2052851
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Daniela Pirani & Christina Lubinski. (2023) Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920. Business History 0:0, pages 1-20.
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Dóra Mérai & Volodymyr Kulikov. The Uses of Corporate Heritage: A Critical Approach. Heritage & Society 0:0, pages 1-18.
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