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Eastern European Economics Volume 61, 2023 - Issue 5: How Has the COVID-19 Pandemic Affected Eastern European Economies? Risks and Opportunities
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Research Article

Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions

Melinda Timea Fülöpa Department of Accounting and Audit, Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Cluj, RomaniaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8972-0826View further author information
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Dan Ioan Toporb Department of Finance Accounting, Faculty of Economic Sciences, 1 Decembrie 1918 University, Alba Iulia, RomaniaORCID Iconhttps://orcid.org/0000-0002-9092-1449View further author information
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Sorinel Căpușneanub Department of Finance Accounting, Faculty of Economic Sciences, 1 Decembrie 1918 University, Alba Iulia, Romania;c Department of Accounting, Faculty of Finance Banking, Accounting and Business Administration, Titu Maiorescu University, Bucharest, RomaniaORCID Iconhttps://orcid.org/0000-0003-3799-3993View further author information
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Constantin Aurelian Ionescud Institute of Multidisciplinary Research for Science and Technology, Valahia University of Targoviste, Targoviste, Dambovita, RomaniaORCID Iconhttps://orcid.org/0000-0001-6063-2921View further author information
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Umair Akrame The Business School, RMIT Vietnam, Ho Chi Minh, VietnamORCID Iconhttps://orcid.org/0000-0002-9980-6164View further author information
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Pages 591-613 | Published online: 28 Apr 2023

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Read on this site (2)

Doaa Herzallah, Francisco Liébana-Cabanillas & Francisco Muñoz-Leiva. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis. International Journal of Fashion Design, Technology and Education 0:0, pages 1-13.
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Ruchika Sharma, Kritika Nagdev & Pratibha Singh. Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality. Journal of Promotion Management 0:0, pages 1-30.
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Articles from other publishers (4)

Bing Ma, Yarong Zhou, Hermann Lassleben, Guimei Ma & Rong Yang. (2023) Examining the mediating effects of motivation between job insecurity and innovative behavior using a variable-centered and a person-centered approach. Frontiers in Psychology 14.
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Cansel ACAR & Hüseyin EKİZLER. (2023) Sanal Etkileyicilerin Tüketici Satın Alma Niyetine EtkisiThe Impact of Avatar Influencers on Consumer Purchase Intention. Ege Stratejik Araştırmalar Dergisi 14:1, pages 1-22.
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Shuiwang Zhang, Qianlan Ding & Jingcheng Ding. (2023) Return Strategy of E-Commerce Platform Based on Green and Sustainable Development. Sustainability 15:14, pages 11188.
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Fahad M. Alotaibi. (2023) A Machine-Learning-Inspired Opinion Extraction Mechanism for Classifying Customer Reviews on Social Media. Applied Sciences 13:12, pages 7266.
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