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Educational Review Volume 65, 2013 - Issue 2
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Articles

Come on higher ed … get with the programme! A study of market orientation in international student recruitment

Mitchell Ross Department of Marketing, Griffith University, Gold Coast, AustraliaCorrespondence[email protected]
,
Debra Grace Department of Marketing, Griffith University, Gold Coast, Australia
&
Wei Shao Department of Marketing, Griffith University, Gold Coast, Australia
Pages 219-240 | Published online: 06 Mar 2012

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Tomás Dwyer. (2022) Conceptualisations of market orientation in the higher education literature. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Luis Doña Toledo & Teodoro Luque Martínez. (2020) How loyal can a graduate ever be? The influence of motivation and employment on student loyalty. Studies in Higher Education 45:2, pages 353-374.
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Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan. (2020) Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education 30:1, pages 125-144.
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Articles from other publishers (12)

Maryam Tajvar, Elahe Ahmadizadeh, Haniye Sadat Sajadi & Iyad Ibrahim Shaqura. (2024) Challenges facing international students at Iranian universities: a cross-sectional survey. BMC Medical Education 24:1.
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Thseen Nazir & Ayşe Özçiçek. (2023) Adjustment challenges and coping strategies of Arab female international university students. Frontiers in Psychology 14.
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Cristian Hernández-Gil & Andrés Cabrera-Sánchez. (2023) Determinantes estratégicos de la orientación al mercado a partir de la pandemia: revisión panorámica. Revista de Investigación, Desarrollo e Innovación 13:1, pages 69-86.
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Anita Kéri. 2023. Megváltozik-e a nonbusiness marketing szerepe a globális trendek hatásaira?. Megváltozik-e a nonbusiness marketing szerepe a globális trendek hatásaira? 73 81 .
Francis Muya & Hawa Tundui. 2023. State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM). State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) 409 433 .
Soma Chatterjee & Kathryn Barber. (2020) Between ‘here-now’ and ‘there-then’: the West and Asia’s colonial entanglements in international higher education. Higher Education 81:2, pages 221-239.
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Izhar Oplatka & Jane Hemsley-Brown. 2021. Handbook of Operations Research and Management Science in Higher Education. Handbook of Operations Research and Management Science in Higher Education 35 80 .
Cristina Sin, Orlanda Tavares & Sónia Cardoso. (2019) Portuguese Institutions’ Strategies and Challenges to Attract International Students. Journal of International Students 9:4, pages 1095-1114.
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Tairan Kevin Huang, Jin Cui, Corinne Cortese & Matthew Pepper. 2019. Handbook of Mobile Teaching and Learning. Handbook of Mobile Teaching and Learning 959 975 .
Tairan Kevin Huang, Jin Cui, Corinne Cortese & Matthew Pepper. 2018. Handbook of Mobile Teaching and Learning. Handbook of Mobile Teaching and Learning 1 17 .
Johanna Vuori. (2015) Excellent prospects for beautiful minds: marketing international education. International Journal of Educational Management 29:5, pages 582-595.
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Tairan Kevin Huang, Jin Cui, Corinne Cortese & Matthew Pepper. 2015. Handbook of Mobile Teaching and Learning. Handbook of Mobile Teaching and Learning 1 13 .

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