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Geografisk Tidsskrift-Danish Journal of Geography Volume 120, 2020 - Issue 1
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Articles

How to measure the impact of place marketing activities: a methodological discussion

Daniel Rauhuta Karelian Institute, University of Eastern Finland, Joensuu, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9146-9984
ORCID Icon &
Olga Rauhut Kompanietsb School of Technology and Business Studies, Dalarna University, Borlänge, SwedenORCID Iconhttps://orcid.org/0000-0001-6363-7066
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Pages 67-78 | Received 04 Jan 2020, Accepted 07 May 2020, Published online: 04 Jun 2020

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Ryan M. Hynes & Dieter F. Kogler. Geography and branding in the craft beer industry. Regional Studies 0:0, pages 1-18.
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Articles from other publishers (3)

Viriya Taecharungroj & Olga Rauhut Kompaniets. (2023) Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding. Place Branding and Public Diplomacy.
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Ilona Skačkauskienė, Julija Nekrošienė & Marek Szarucki. A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS. A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS.
Juha Halme. (2021) The role of social capital in the institutionalization of regional place marketing activity. Place Branding and Public Diplomacy 17:3, pages 249-256.
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