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Original Articles

An analytical framework for evaluating the value of enhanced customisation: an integrated operations-marketing perspective

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Pages 5779-5800 | Received 19 Jul 2010, Accepted 12 Aug 2010, Published online: 21 Dec 2010

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Ebrahim Teimoury & Mahdi Fathi. (2013) An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach. International Journal of Production Research 51:18, pages 5576-5596.
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Shu Guo, Tsan-Ming Choi, Bin Shen & Sojin Jung. (2019) Inventory Management in Mass Customization Operations: A Review. IEEE Transactions on Engineering Management 66:3, pages 412-428.
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Alexandria Trattner, Lars Hvam, Cipriano Forza & Zaza Nadja Lee Herbert-Hansen. (2019) Product complexity and operational performance: A systematic literature review. CIRP Journal of Manufacturing Science and Technology 25, pages 69-83.
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B.C. Giri, B. Roy & T. Maiti. (2017) Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy. Computers & Industrial Engineering 105, pages 146-157.
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Amber A. Smith-Ditizio. 2016. Encyclopedia of E-Commerce Development, Implementation, and Management. Encyclopedia of E-Commerce Development, Implementation, and Management 2096 2108 .
Fu Jia, Xiaofeng Wang, Navonil Mustafee & Liang Hao. (2016) Investigating the feasibility of supply chain-centric business models in 3D chocolate printing: A simulation study. Technological Forecasting and Social Change 102, pages 202-213.
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Ashraf Hossain & Rashad Yazdanifard. (2015) Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?. American Journal of Industrial and Business Management 05:02, pages 45-52.
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Michael Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma & Liana Victorino. (2014) The role of coordinated marketing-operations strategy in services. Journal of Service Management 25:2, pages 275-294.
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Tiaojun Xiao, Jing Shi & Guohua Chen. (2014) Price and leadtime competition, and coordination for make-to-order supply chains. Computers & Industrial Engineering 68, pages 23-34.
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Ebrahim Teimoury & Mahdi Fathi. (2013) A Queueing-Game Model for Making Decisions About Order Penetration Point in Supply Chain in Competitive Environment. International Journal of Strategic Decision Sciences 4:4, pages 1-24.
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Michael J. Dixon, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma & Liana Victorino. (2013) The Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Execution. SSRN Electronic Journal.
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