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International Journal of Production Research Volume 54, 2016 - Issue 9
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Original Articles

Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain

Lei ZhaoDepartment of Mathematical Sciences, Tsinghua University, Beijing, ChinaView further author information
,
Jihua ZhangDepartment of Mathematical Sciences, Tsinghua University, Beijing, ChinaView further author information
&
Jinxing XieDepartment of Mathematical Sciences, Tsinghua University, Beijing, ChinaCorrespondence[email protected]
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Pages 2541-2551 | Received 21 Jan 2015, Accepted 16 Sep 2015, Published online: 15 Oct 2015

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Yue Li, Xiaobo Zhao, Jinxing Xie & Wanshan Zhu. (2022) Inequality aversion in cooperative advertising in supply chain: an experimental study. International Journal of Production Research 60:23, pages 7113-7135.
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Ke Yan, Guowei Hua, T.C.E. Cheng, Shouyang Wang & Jing-Xin Dong. (2022) Joint promotion of cross-market retailers: models and analysis. International Journal of Production Research 60:11, pages 3397-3418.
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Mengli Li, Xumei Zhang & Bin Dan. (2022) Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information. Journal of the Operational Research Society 73:2, pages 261-272.
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Ningning Wang, Ting Zhang, Xiaojun Fan & Xiaoxuan Zhu. (2020) Game theoretic analysis for advertising models in dual-channel supply chains. International Journal of Production Research 58:1, pages 256-270.
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Hui Yu, Shizhen Bai, Dongyan Chen, Chaoqun Dong & Xinyuan Feng. (2020) Application of optimal control to the dynamic advertising decisions for supply chain with multiple delays. Systems Science & Control Engineering 8:1, pages 141-152.
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Dinh Anh Phan, Thi Le Hoa Vo & Anh Ngoc Lai. (2019) Supply chain coordination under trade credit and retailer effort. International Journal of Production Research 57:9, pages 2642-2655.
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Yuyan Wang, Zhaoqing Yu & Liang Shen. (2019) Study on the decision-making and coordination of an e-commerce supply chain with manufacturer fairness concerns. International Journal of Production Research 57:9, pages 2788-2808.
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Articles from other publishers (25)

Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan & Junwu Chai. (2024) Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. European Journal of Operational Research 313:2, pages 565-586.
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Soroush Safarzadeh. (2023) A game theoretic approach for pricing and advertising of an integrated product family in a duopoly. Journal of Combinatorial Optimization 45:5.
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Jinhui Han, Suresh P. Sethi, Chi Chung Siu & Sheung Chi Phillip Yam. (2023) Co‐op advertising in randomly fluctuating markets. Production and Operations Management 32:6, pages 1617-1635.
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Hui Yu, Wei Yang, Na Xu & Yang Du. (2021) Advertising strategy and contract coordination for a supply chain system: immediate and delayed effects. Kybernetes 52:1, pages 235-261.
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Jing Zheng & Qi Xu. (2022) Dynamic Cooperation of the O2O Supply Chain Based on Time Delays and Bidirectional Free-Riding. Processes 10:11, pages 2424.
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Qi Tan, Fengmin Yao, Tao Li & Bin Liu. (2022) Cooperative Advertising in Dual Channel Supply Chain System with Different Contracting Schemes. Mathematical Problems in Engineering 2022, pages 1-17.
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Yan Wang, Shue Mei & Weijun Zhong. (2022) Advertising or recommender systems? A game‐theoretic analysis of online retailer platforms' decision‐making. Managerial and Decision Economics 43:6, pages 2119-2132.
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Dong Liang, Jinxing Xie, Wanshan Zhu & Xiaobo Zhao. (2021) Cooperative advertising in social networks with positive externalities. Naval Research Logistics (NRL) 69:5, pages 702-714.
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Habibeh Amini & Kamran Kianfar. (2022) A variable neighborhood search based algorithm and game theory models for green supply chain design. Applied Soft Computing 119, pages 108615.
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Salma Karray, Guiomar Martín-Herrán & Simon Pierre Sigué. (2022) Managing advertising investments in marketing channels. Journal of Retailing and Consumer Services 65, pages 102852.
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Mengli Li, Xumei Zhang & Bin Dan. (2020) Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store. International Transactions in Operational Research 28:4, pages 2033-2054.
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Mohammed Alkahtani, Qazi Salman Khalid, Muhammad Jalees, Muhammad Omair, Ghulam Hussain & Catalin Iulian Pruncu. (2021) E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies. Sustainability 13:2, pages 816.
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Junhai Ma & Yalan Hong. (2021) Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach. RAIRO - Operations Research 55, pages S1261-S1286.
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Qinglong Gou, Jing Shao, Xin Wang & Lili Yu. (2020) Co-op supply chains with a local media company: Models and analysis. Transportation Research Part E: Logistics and Transportation Review 136, pages 101893.
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Haitao Chen, Zhaohui Dong, Gendao Li & Hetian Zhao. (2020) Joint Advertisement and Trade-In Marketing Strategy in Closed-Loop Supply Chain. Sustainability 12:6, pages 2188.
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Razieh Shoeleh, Mehdi Seifbarghy & Davar Pishva. (2019) Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach. RAIRO - Operations Research 53:5, pages 1937-1965.
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Yi He, Hang Wang, Qiang Guo & Qingyun Xu. (2019) Coordination through cooperative advertising in a two-period consumer electronics supply chain. Journal of Retailing and Consumer Services 50, pages 179-188.
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Yuyan Wang, Zhaoqing Yu & Mingzhou Jin. (2019) E-commerce supply chains under capital constraints. Electronic Commerce Research and Applications 35, pages 100851.
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Subrata Saha, Sani Majumder & Izabela Ewa Nielsen. (2019) Is It a Strategic Move to Subsidized Consumers Instead of the Manufacturer?. IEEE Access 7, pages 169807-169824.
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Hui Yu & Dongyan Chen. (2019) New Optimal Control Decisions for Channel System With Lagged Effect: Dynamic Advertising and Pricing Cases. IEEE Access 7, pages 75350-75359.
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Dan Xiao, Yong-Wu Zhou, Yuanguang Zhong & Wei Xie. (2019) Optimal cooperative advertising and ordering policies for a two-echelon supply chain. Computers & Industrial Engineering 127, pages 511-519.
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Lei Jiang. (2018) Cooperative Advertising and Order Strategy between the Risk Neutral Manufacturer and the Loss Averse Retailer. Cooperative Advertising and Order Strategy between the Risk Neutral Manufacturer and the Loss Averse Retailer.
Yuyan Wang & Zhaoqing Yu. (2018) Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes. Journal of Systems Science and Information 6:1, pages 58-68.
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Meina Hua, Huajun Tang & Ivan Ka Wai Lai. (2017) Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households. Sustainability 9:10, pages 1902.
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Jinhui Han, Suresh Sethi, Chi Chung Siu & Phillip Yam. (2022) Co-op Advertising in Randomly Fluctuating Markets. SSRN Electronic Journal.
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