1,360
Views
46
CrossRef citations to date
0
Altmetric
Game theory applications in production research in the sharing and circular economy era

Game theoretic analysis for advertising models in dual-channel supply chains

, , &
Pages 256-270 | Received 01 Aug 2018, Accepted 17 Oct 2018, Published online: 01 Nov 2018

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Xuehao Feng, Baolin Wen, Wenming Shi & Ilkyeong Moon. (2024) Universal point scheme with a platform and multiple retailers. International Journal of Production Research 62:8, pages 2943-2962.
Read now
Xianpei Hong, Meiling Zhou, Yeming (Yale) Gong & Wanying Chen. (2023) Quality information disclosure and advertising strategy in a supply chain. International Journal of Production Research 61:19, pages 6291-6307.
Read now
Xue-Yan Wu, Zhi-Ping Fan & Bing-Bing Cao. (2023) An analysis of strategies for adopting blockchain technology in the fresh product supply chain. International Journal of Production Research 61:11, pages 3717-3734.
Read now
Tao Wang, Gengzhong Feng, Wei Jiang, Kwai-Sang Chin & Jinpeng Xu. (2022) Supply chain coordination in advertising and pricing with online advertising fraud. International Journal of Logistics Research and Applications 0:0, pages 1-22.
Read now
Ningning Wang, Ting Zhang, Xiaowei Zhu & Peimiao Li. (2021) Online-offline competitive pricing with reference price effect. Journal of the Operational Research Society 72:3, pages 642-653.
Read now
Xianpei Hong, Lan Wang, Yeming Gong & Wanying (Amanda) Chen. (2020) What is the role of value-added service in a remanufacturing closed-loop supply chain?. International Journal of Production Research 58:11, pages 3342-3361.
Read now
Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung & Na Song. (2020) Optimal advertising outsourcing strategy with different effort levels and uncertain demand. International Journal of Production Research 58:7, pages 2016-2035.
Read now
Jinjiang Wang, Lunkuan Ye, Robert X. Gao, Chen Li & Laibin Zhang. (2019) Digital Twin for rotating machinery fault diagnosis in smart manufacturing. International Journal of Production Research 57:12, pages 3920-3934.
Read now

Articles from other publishers (38)

Hamideh Bahrami & Saeed Yaghoubi. (2024) Price switching policies under advertising effect and dynamic environment in supply chain: Product life-cycle approach. Expert Systems with Applications 247, pages 123347.
Crossref
Peng He, Qi Shang, Zhen-Song Chen, Abbas Mardani & Miroslaw J. Skibniewski. (2024) Short video channel strategy for restaurants in the platform service supply chain. Journal of Retailing and Consumer Services 78, pages 103755.
Crossref
Wei Li, Hui Sun, Meng Tong, Navonil Mustafee & Lenny Koh. (2024) Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain. International Journal of Production Economics 268, pages 109103.
Crossref
Virgilijus Sakalauskas & Dalia Kriksciuniene. (2024) Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers. Algorithms 17:1, pages 27.
Crossref
Yuyan Wang, Qiuchen Wu, T. C. E. Cheng & Yulin Sun. (2023) Supply chain modelling considering blockchain improvement and publicity with fairness concern. Journal of Intelligent Manufacturing.
Crossref
Liang Shen, Runjie Fan, Yuyan Wang, Hua Li & Rongyun Tang. (2022) Advertising and pricing of online direct selling considering network externalities. Industrial Management & Data Systems 123:11, pages 2751-2770.
Crossref
Mehir Baidya & Bipasha Maity. (2023) The interplay between sales and marketing expenditures: an econometric approach in the B2B market. Journal of Business & Industrial Marketing.
Crossref
Yan Wang, Shue Mei, Ruize Xu, Donghui Yang & Weijun Zhong. (2023) Channel competition in omni‐channel supply chain considering social media advertising. Managerial and Decision Economics 44:6, pages 3354-3366.
Crossref
Zhong Du, Zhi-Ping Fan & Guang-Xin Gao. (2023) Choice of O2O Food Delivery Mode: Self-built Platform or Third-Party Platform? Self-Delivery or Third-Party Delivery?. IEEE Transactions on Engineering Management 70:6, pages 2206-2219.
Crossref
Lin Zhao. (2023) Blockchain adoption and contract coordination driven by supplier encroachment and retail service: An analysis from consumers’ information traceability awareness. Technology in Society 73, pages 102237.
Crossref
Daibing Wang & Shulin Liu. (2023) Advertising strategy and channel structure selection on an online retail platform. Industrial Management & Data Systems 123:5, pages 1359-1400.
Crossref
Chunqiu Xu, Yu Jing, Bo Shen, Yanjie Zhou & Qian Qian Zhao. (2023) Cost-sharing contract design between manufacturer and dealership considering the customer low-carbon preferences. Expert Systems with Applications 213, pages 118877.
Crossref
Chun-Cheng Lin, Wan-Yu Liu, Yi-Chun Peng & Tien-Kang Lee. (2023) Altruistic production and distribution planning in the multilayer dual-channel supply chain: Using an improved NSGA-II with lion pride algorithm. Computers & Industrial Engineering 176, pages 108884.
Crossref
Caixia Hao & Lei Yang. (2022) Platform advertising and targeted promotion: Paid or free?. Electronic Commerce Research and Applications 55, pages 101178.
Crossref
Liang Shen, Fei Lin, Yuyan Wang, Xin Su, Hua Li & Rui Zhou. (2022) Advertising Decisions of Platform Supply Chains Considering Network Externalities and Fairness Concerns. Mathematics 10:13, pages 2359.
Crossref
Wucheng Zi, Guodong Li, Xiaolin Li & JiaYu Zhou. (2021) Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective. Asia Pacific Journal of Marketing and Logistics 34:6, pages 1178-1202.
Crossref
Jingyan Li, Xiang Ji, Zhixin Chen & Jie Wu. (2022) How cooperative advertising interacts with distributional contracts in a dual-channel system. RAIRO - Operations Research 56:3, pages 1655-1684.
Crossref
Arka Mukherjee, Anirban Ganguly, Chitresh Kumar & Priyabrata Chowdhury. (2022) Can anticipatory supply chain decision making manage the pandemic's effect? A regime switching game. IFAC-PapersOnLine 55:10, pages 1307-1312.
Crossref
Lisha Wang, Jing Chen & Huaming Song. (2021) Marketplace or reseller? Platform strategy in the presence of customer returns. Transportation Research Part E: Logistics and Transportation Review 153, pages 102452.
Crossref
Kaiyu Xie, Panpan Xia & Jie Wu. (2021) Will foundry become a competitor of manufacturer in ODM supply chain?. Journal of Modelling in Management ahead-of-print:ahead-of-print.
Crossref
Yong Jiang & Huan Cai. (2021) The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy. IEEE Access 9, pages 48923-48930.
Crossref
Yuqian Lu, Chao Liu, Kevin I-Kai Wang, Huiyue Huang & Xun Xu. (2020) Digital Twin-driven smart manufacturing: Connotation, reference model, applications and research issues. Robotics and Computer-Integrated Manufacturing 61, pages 101837.
Crossref
Lyushui Zuo, Chang Wang & Qiao Sun. (2020) Sustaining WEEE collection business in China: The case of online to offline (O2O) development strategies. Waste Management 101, pages 222-230.
Crossref
Changming Hu, Wei Gao, Changhong Xu & Kecun Ben. 2020. Proceedings of the Seventh Asia International Symposium on Mechatronics. Proceedings of the Seventh Asia International Symposium on Mechatronics 123 137 .
Changming Hu, Wei Gao, Changhong Xu & Kecun Ben. 2020. Proceedings of the Seventh Asia International Symposium on Mechatronics. Proceedings of the Seventh Asia International Symposium on Mechatronics 172 186 .
Yunzheng Zhang, Xiaohong Zhang, Jianchao Zeng, Jinhe Wang & Songdong Xue. (2019) Lessees’ satisfaction and optimal condition-based maintenance policy for leased system. Reliability Engineering & System Safety 191, pages 106532.
Crossref
Mairi Kerin & Duc Truong Pham. (2019) A review of emerging industry 4.0 technologies in remanufacturing. Journal of Cleaner Production 237, pages 117805.
Crossref
Shuai Ding, Ling Li, Zhenmin Li, Hao Wang & Yanchun Zhang. (2019) Smart electronic gastroscope system using a cloud–edge collaborative framework. Future Generation Computer Systems 100, pages 395-407.
Crossref
Evandro Leonardo Silva Teixeira, Benny Tjahjono, Sadek Crisóstomo Absi Alfaro & Richard Wilding. (2019) Extending the decision-making capabilities in remanufacturing service contracts by using symbiotic simulation. Computers in Industry 111, pages 26-40.
Crossref
Zhaojing Wang, Hao Hu, Jie Gong, Xiaoping Ma & Wuyue Xiong. (2019) Precast supply chain management in off-site construction: A critical literature review. Journal of Cleaner Production 232, pages 1204-1217.
Crossref
Yongping Zhang, Pengyuan Zhang, Fei Tao, Yang Liu & Ying Zuo. (2019) Consensus aware manufacturing service collaboration optimization under blockchain based Industrial Internet platform. Computers & Industrial Engineering 135, pages 1025-1035.
Crossref
Constantin Cronrath, Abolfazl R. Aderiani & Bengt Lennartson. (2019) Enhancing Digital Twins through Reinforcement Learning. Enhancing Digital Twins through Reinforcement Learning.
Yuanbin Wang, Pai Zheng, Xun Xu, Huayong Yang & Jun Zou. (2019) Production planning for cloud-based additive manufacturing—A computer vision-based approach. Robotics and Computer-Integrated Manufacturing 58, pages 145-157.
Crossref
Tiziana Catarci, Donatella Firmani, Francesco Leotta, Federica Mandreoli, Massimo Mecella & Francesco Sapio. (2019) A Conceptual Architecture and Model for Smart Manufacturing Relying on Service-Based Digital Twins. A Conceptual Architecture and Model for Smart Manufacturing Relying on Service-Based Digital Twins.
Xianyu Zhang, Xinguo Ming, Zhiwen Liu, Yuanju Qu & Dao Yin. (2019) An overall framework and subsystems for smart manufacturing integrated system (SMIS) from multi-layers based on multi-perspectives. The International Journal of Advanced Manufacturing Technology 103:1-4, pages 703-722.
Crossref
Jan-Frederik Uhlenkamp, Karl Hribernik, Stefan Wellsandt & Klaus-Dieter Thoben. (2019) Digital Twin Applications : A first systemization of their dimensions. Digital Twin Applications : A first systemization of their dimensions.
Xianyu Zhang, Xinguo Ming, Zhiwen Liu, Dao Yin & Zhihua Chen. (2018) A reference system of smart manufacturing talent education (SMTE) in China. The International Journal of Advanced Manufacturing Technology 100:9-12, pages 2701-2714.
Crossref
Ravi Kumar, Surya Prakash Singh & Kuldeep Lamba. (2018) Sustainable robust layout using Big Data approach: A key towards industry 4.0. Journal of Cleaner Production 204, pages 643-659.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.