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Original Articles

Interrelationships between the Choice of College Major, the ACT and the Sixteen Personality Factor Questionnaire

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Pages 320-324 | Published online: 06 Dec 2014

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RobertE. Pritchard, GregoryC. Potter & MichaelS. Saccucci. (2004) The Selection of a Business Major: Elements Influencing Student Choice and Implications for Outcomes Assessment. Journal of Education for Business 79:3, pages 152-156.
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G. Steven Rhiel & WilkieW. Chaffin. (1987) Developing Market Segmentation Strategies for Use in Recruiting Collegiate Business Majors. Journal of Education for Business 62:8, pages 341-345.
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