Advanced search
Publication Cover
The Journal of Genetic Psychology
Research and Theory on Human Development
Volume 129, 1976 - Issue 2
Submit an article Journal homepage
14
Views
14
CrossRef citations to date
0
Altmetric
Original Articles

Canonical Analysis of Developmental, Social, and Experiential Factors in Children's Comprehension of Television Advertising

John R. Rossiter Department of Marketing CC, The Wharton School University of Pennsylvania, Philadelphia, Pennsylvania, 19174, USA
&
Thomas S. Robertson Department of Marketing CC, The Wharton School University of Pennsylvania, Philadelphia, Pennsylvania, 19174, USA
Pages 317-327 | Published online: 04 Sep 2012

Citations (14)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Avril Nash & Karen J. Pine. (2002) Dear Santa: The effects of television advertising on young children. International Journal of Behavioral Development 26:6, pages 529-539.
Read now
Julian Barling & Clive Fullagar. (1983) Children's Attitudes to Television Advertisements: A Factorial Perspective. The Journal of Psychology 113:1, pages 25-30.
Read now
RonaldJ. Faber, RichardM. Perloff & RobertP. Hawkins. (1982) Antecedents of children's comprehension of television advertising. Journal of Broadcasting 26:2, pages 575-584.
Read now
Joseph M. Foley. (1978) Mass Communication Theory and Research: An Overview. Annals of the International Communication Association 2:1, pages 209-214.
Read now

Articles from other publishers (10)

John R. Rossiter. (2019) Children and “junk food” advertising: Critique of a recent Australian study. Journal of Consumer Behaviour 18:4, pages 275-282.
Crossref
John R. RossiterJohn R. Rossiter. 2011. Measurement for the Social Sciences. Measurement for the Social Sciences 103 114 .
Kara Chan. (2008) Chinese children's perceptions of advertising and brands: an urban rural comparison. Journal of Consumer Marketing 25:2, pages 74-84.
Crossref
Deborah Roedder John. (2016) 25 ans de recherche sur la socialisation de l'enfant-consommateur. Recherche et Applications en Marketing (French Edition) 16:1, pages 87-129.
Crossref
Patti M Valkenburg. (2000) Media and youth consumerism. Journal of Adolescent Health 27:2, pages 52-56.
Crossref
Mary C. Martin. (2018) Children's Understanding of the Intent of Advertising: A Meta-Analysis. Journal of Public Policy & Marketing 16:2, pages 205-216.
Crossref
Joël Brée. (2016) L'enfant et le processus de consommation: l'utilisation des attributs «marque, prix et prime» dans l'acte d'achat. Recherche et Applications en Marketing (French Edition) 2:2, pages 1-29.
Crossref
Barrie Gunter. (1981) Measuring children’s comprehension of television commercials. Current Psychological Reviews 1:2, pages 159-170.
Crossref
George P. Moschis, Joseph T. Lawton & Ronald W. Stampfl. (1980) Preschool Children's Consumer Learning. Home Economics Research Journal 9:1, pages 64-71.
Crossref
RONALD W. STAMPFL, GEORGE MOSCHIS & JOSEPH T. LAWTON. (1978) Consumer Education and the Preschool Child. Journal of Consumer Affairs 12:1, pages 12-29.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.