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The Journal of Psychology
Interdisciplinary and Applied
Volume 131, 1997 - Issue 4
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Original Articles

Everyday Low Price or Sale Price

Gail Tom School of Business Administration, California State University, Sacramento
&
Susan Ruiz School of Business Administration, California State University, Sacramento
Pages 401-406 | Received 15 Apr 1996, Published online: 02 Apr 2010

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Raiven deSouza & Chris Chard. (2022) Using value equity drivers to understand parents’ perspectives of youth summer Hockey camps: an importance-performance analysis. Leisure/Loisir 46:2, pages 293-319.
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Joyce A. Young, Paul W. Clark & Sandeep Bhowmick. (2020) When manufacturers compete with their channel members: An experiential learning project for marketing channels students. Journal of Education for Business 95:6, pages 419-423.
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Kirk Hallahan. (1999) Seven Models of Framing: Implications for Public Relations. Journal of Public Relations Research 11:3, pages 205-242.
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Articles from other publishers (4)

Chris Hydock & Luc Wathieu. (2023) Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference. Journal of Consumer Research.
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Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo‐Campos & Pablo Farías. (2013) Store price promotion strategies: an empirical study from Chile. Academia Revista Latinoamericana de Administración 26:3, pages 356-372.
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Chen Li & Ying Zhang. (2006) A Game Theoretical Approach to Production Competition in a Duopoly Market. A Game Theoretical Approach to Production Competition in a Duopoly Market.
Chris Hydock & Luc Wathieu. (2021) Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies. SSRN Electronic Journal.
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