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The Journal of Psychology
Interdisciplinary and Applied
Volume 131, 1997 - Issue 5
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Original Articles

Recall of Television Advertisements as a Function of Program Evaluation

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Pages 541-553 | Received 28 Aug 1995, Published online: 01 Apr 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (17)

Hyejin Bang & Karen King. (2021) The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity. International Journal of Advertising 40:7, pages 994-1023.
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Ignacio Redondo. (2012) Assessing the appropriateness of movies as vehicles for promoting tourist destinations. Journal of Travel & Tourism Marketing 29:7, pages 714-729.
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Kihan Kim, Yunjae Cheong & Hyuksoo Kim. (2012) Information content of Super Bowl commercials 2001–2009. Journal of Marketing Communications 18:4, pages 249-264.
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Marjolein Moorman, LotteM. Willemsen, PeterC. Neijens & EdithG. Smit. (2012) Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising. Journal of Advertising 41:2, pages 25-38.
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Yongick Jeong. (2011) The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions. Journal of Promotion Management 17:3, pages 291-314.
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Anthony A. Beaton, Daniel C. Funk, Lynn Ridinger & Jeremy Jordan. (2011) Sport involvement: A conceptual and empirical analysis. Sport Management Review 14:2, pages 126-140.
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Dong-Jin Park & BruceK. Berger. (2010) Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition. Journal of Promotion Management 16:4, pages 428-444.
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K. Damon Aiken & Keven Malkewitz. (2010) The Influence of Program Context Intensity: An Examination of Television Advertising during War News. Journal of Current Issues & Research in Advertising 32:2, pages 27-39.
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Yongick Jeong & CynthiaM. King. (2010) Impacts of Website Context Relevance on Banner Advertisement Effectiveness. Journal of Promotion Management 16:3, pages 247-264.
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MargaretU. D'Silva & Philip Palmgreen. (2007) Individual Differences and Context: Factors Mediating Recall of Anti-Drug Public Service Announcements. Health Communication 21:1, pages 65-71.
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Marjolein Moorman, PeterC. Neijens & EdithG. Smit. (2007) The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting. Journal of Advertising 36:1, pages 121-137.
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MichelleR. Nelson, RonaldA. Yaros & Heejo Keum. (2006) Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game. Journal of Advertising 35:4, pages 87-99.
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Wim Janssens & Patrick De Pelsmacker. (2005) Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement. Journal of Marketing Communications 11:2, pages 113-128.
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Marjolein Moorman, PeterC. Neijens & EdithG. Smit. (2002) The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting. Journal of Advertising 31:4, pages 27-40.
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Patrick De Pelsmacker, Maggie Geuens & Pascal Anckaert. (2002) Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. Journal of Advertising 31:2, pages 49-61.
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Sung-Woo Bae, Linda Berns Wright & RonaldD. Taylor. (2001) Print Advertising Context Effects. Journal of Promotion Management 6:1-2, pages 73-88.
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Fuyuan Shen. (2001) Effects of violence and brand familiarity on responses to television commercials. International Journal of Advertising 20:3, pages 381-397.
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Articles from other publishers (12)

Debora Bettiga & Giuliano Noci. (2024) The influence of television content on advertisement: a neurophysiological study. Frontiers in Psychology 15.
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Dennis Ahrholdt, Goetz Greve & Gregor HopfDennis Ahrholdt, Goetz Greve & Gregor Hopf. 2023. Online-Marketing-Intelligence. Online-Marketing-Intelligence 287 310 .
E.S. Samoylenko & R.E. Nikiforov. (2020) Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information. Experimental Psychology (Russia) Экспериментальная психология 13:4, pages 136-150.
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Goetz Greve & Mareike Scheibe. 2020. Data-driven Marketing. Data-driven Marketing 105 133 .
Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy & Leonard N. Reid. (2019) Impact of Media Context On Advertising Memory. Journal of Advertising Research 59:1, pages 99-128.
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Dennis Ahrholdt, Goetz Greve & Gregor HopfDennis Ahrholdt, Goetz Greve & Gregor Hopf. 2019. Online-Marketing-Intelligence. Online-Marketing-Intelligence 213 233 .
Adrian Furnham & Mei Fang Goh. (2013) Effects of program‐advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements. Journal of Applied Social Psychology 44:1, pages 60-70.
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Ignacio Redondo. (2012) The Behavioral Effects of Negative Product Placements in Movies. Psychology & Marketing 29:8, pages 622-635.
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Kihan Kim & Yunjae Cheong. (2011) Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies. International Journal of Sports Marketing and Sponsorship 13:1, pages 2-17.
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Cristel Antonia Russell, Andrew T. Norman & Susan E. Heckler. (2004) The Consumption of Television Programming: Development and Validation of the Connectedness Scale. Journal of Consumer Research 31:1, pages 150-161.
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Adrian FURNHAM & Tadataka MORI. (2003) THE EFFECT OF PROGRAMME CONTEXT ON MEMORY FOR HUMOROUS TELEVISION ADVERTISEMENTS IN JAPAN. PSYCHOLOGIA 46:1, pages 53-66.
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Adrian Furnham, Jenny Bergland & Barrie Gunter. (2002) Memory for television advertisements as a function of advertisement–programme congruity. Applied Cognitive Psychology 16:5, pages 525-545.
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